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Rum Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

Rum Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

Global Rum Market: About this market

Technavio’s rum market analysis considers sales from both the off-trade and on-trade distribution channels. Our report also provides a detailed analysis of the market in APAC, Europe, MEA, North America, and South America. In 2019, the gold and dark rum product segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the rising demand for uniquely flavored rum cocktails and the increasing launch of new products will play a significant role in the gold and dark rum segment to maintain its market position. Also, our global rum market report looks at factors such as the growing demand for premium varieties of rum, growing online sales of rum, and increasing number of flavored rum launches. However, growing health concerns among consumers, increasing number of campaigns against alcohol consumption, and stringent regulations and heavy taxation may hamper the growth of the rum industry over the forecast period.

Global Rum Market: Overview

Growing demand for premium varieties of rum

A rise in the per capita income of individuals in both the developed and developing economies has resulted in the increasing demand for premium varieties of rum among consumers. Premium varieties of rum are known for their authenticity, taste, and brand. To cater to this growing demand for rum of superior quality and taste, several market vendors are offering premium varieties of rum. This demand for premium varieties of rum will lead to the expansion of the global rum market at a CAGR of 2% during the forecast period.

Rising demand for rum cocktails

Rum is widely being used as an ingredient to prepare ready-to-drink cocktails as it requires minimal preparation time. This is leading vendors to expand their product portfolio, which includes different variants of rum cocktails to capitalize on the rising popularity of innovative rum cocktails. They are also adopting various strategies to increase the awareness about the versatile range of available rum cocktails. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global rum market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global rum market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading rum manufacturers, that include Asahi Group Holdings Ltd., Bacardi Global Brands Ltd., Davide Campari-Milano Spa, Demerara Distillers Ltd., Diageo Plc, LT Group Inc., Nova Scotia Spirit Co., Pernod Ricard SA, Suntory Holdings Ltd., and William Grant & Sons Ltd.

Also, the rum market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
2.1 Preface
2.2 Preface
2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Value chain analysis
Market segmentation analysis
PART 04: MARKET SIZING
Market definition
Market sizing 2019
Market Outlook
Market size and forecast 2019-2024
PART 05: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
PART 06: MARKET SEGMENTATION BY PRODUCT
Market segmentation by product
Comparison by product
Gold and dark rum - Market size and forecast 2019-2024
White rum - Market size and forecast 2019-2024
Spiced rum - Market size and forecast 2019-2024
Market opportunity by product
PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
Market segmentation by distribution channel
Comparison by distribution channel
On-trade - Market size and forecast 2019-2024
Off-trade - Market size and forecast 2019-2024
Market opportunity by distribution channel
PART 08: CUSTOMER LANDSCAPE
PART 09: GEOGRAPHIC LANDSCAPE
Geographic segmentation
Geographic comparison
APAC - Market size and forecast 2019-2024
North America - Market size and forecast 2019-2024
Europe - Market size and forecast 2019-2024
South America - Market size and forecast 2019-2024
MEA - Market size and forecast 2019-2024
Key leading countries
Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
Market drivers
Market challenges
PART 12: MARKET TRENDS
Rise in inorganic growth
Rising demand for rum cocktails
Growing demand from millennials
PART 13: VENDOR LANDSCAPE
Overview
Landscape disruption
Competitive scenario
PART 14: VENDOR ANALYSIS
Vendors covered
Vendor classification
Market positioning of vendors
Asahi Group Holdings Ltd.
Bacardi Global Brands Ltd.
Davide Campari-Milano Spa
Demerara Distillers Ltd.
Diageo Plc
LT Group Inc.
Nova Scotia Spirit Co.
Pernod Ricard SA
Suntory Holdings Ltd.
William Grant & Sons Ltd.
PART 15: APPENDIX
Research methodology
List of abbreviations
Definition of market positioning of vendors
PART 16: EXPLORE TECHNAVIO
Exhibit 01: Vendors: Key offerings
Exhibit 02: Global distillers and vintners market
Exhibit 03: Segments of global distillers and vintners market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2019
Exhibit 08: Global market: Size and forecast 2019-2024 (million L)
Exhibit 09: Global market: Year-over-year growth 2020-2024 (%)
Exhibit 10: Five forces analysis 2019
Exhibit 11: Five forces analysis 2024
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2019
Exhibit 18: Product - Market share 2019-2024 (%)
Exhibit 19: Comparison by product
Exhibit 20: Gold and dark rum - Market size and forecast 2019-2024 (million L)
Exhibit 21: Gold and dark rum - Year-over-year growth 2020-2024 (%)
Exhibit 22: White rum - Market size and forecast 2019-2024 (million L)
Exhibit 23: White rum - Year-over-year growth 2020-2024 (%)
Exhibit 24: Spiced rum - Market size and forecast 2019-2024 (million L)
Exhibit 25: Spiced rum - Year-over-year growth 2020-2024 (%)
Exhibit 26: Market opportunity by product
Exhibit 27: Distribution channel - Market share 2019-2024 (%)
Exhibit 28: Comparison by distribution channel
Exhibit 29: On-trade - Market size and forecast 2019-2024 (million L)
Exhibit 30: On-trade - Year-over-year growth 2020-2024 (%)
Exhibit 31: Off-trade - Market size and forecast 2019-2024 (million L)
Exhibit 32: Off-trade - Year-over-year growth 2020-2024 (%)
Exhibit 33: Market opportunity by distribution channel
Exhibit 34: Customer landscape
Exhibit 35: Market share by geography 2019-2024 (%)
Exhibit 36: Geographic comparison
Exhibit 37: APAC - Market size and forecast 2019-2024 (million L)
Exhibit 38: APAC - Year-over-year growth 2020-2024 (%)
Exhibit 39: North America - Market size and forecast 2019-2024 (million L)
Exhibit 40: North America - Year-over-year growth 2020-2024 (%)
Exhibit 41: Europe - Market size and forecast 2019-2024 (million L)
Exhibit 42: Europe - Year-over-year growth 2020-2024 (%)
Exhibit 43: South America - Market size and forecast 2019-2024 (million L)
Exhibit 44: South America - Year-over-year growth 2020-2024 (%)
Exhibit 45: MEA - Market size and forecast 2019-2024 (million L)
Exhibit 46: MEA - Year-over-year growth 2020-2024 (%)
Exhibit 47: Key leading countries
Exhibit 48: Market opportunity
Exhibit 49: Impact of drivers and challenges
Exhibit 50: Vendor landscape
Exhibit 51: Landscape disruption
Exhibit 52: Vendors covered
Exhibit 53: Vendor classification
Exhibit 54: Market positioning of vendors
Exhibit 55: Asahi Group Holdings Ltd. - Vendor overview
Exhibit 56: Asahi Group Holdings Ltd. - Business segments
Exhibit 57: Asahi Group Holdings Ltd. - Organizational developments
Exhibit 58: Asahi Group Holdings Ltd. - Segment focus
Exhibit 59: Asahi Group Holdings Ltd. - Key offerings
Exhibit 60: Bacardi Global Brands Ltd. - Vendor overview
Exhibit 61: Bacardi Global Brands Ltd. - Product segments
Exhibit 62: Bacardi Global Brands Ltd. - Organizational developments
Exhibit 63: Bacardi Global Brands Ltd. - Key offerings
Exhibit 64: Davide Campari-Milano Spa - Vendor overview
Exhibit 65: Davide Campari-Milano Spa - Business segments
Exhibit 66: Davide Campari-Milano Spa - Organizational developments
Exhibit 67: Davide Campari-Milano Spa - Segment focus
Exhibit 68: Davide Campari-Milano Spa - Key offerings
Exhibit 69: Demerara Distillers Ltd. - Vendor overview
Exhibit 70: Demerara Distillers Ltd. - Business segments
Exhibit 71: Demerara Distillers Ltd. - Geographic focus
Exhibit 72: Demerara Distillers Ltd. - Segment focus
Exhibit 73: Demerara Distillers Ltd. - Key offerings
Exhibit 74: Diageo Plc - Vendor overview
Exhibit 75: Diageo Plc - Business segments
Exhibit 76: Diageo Plc - Organizational developments
Exhibit 77: Diageo Plc - Segment focus
Exhibit 78: Diageo Plc - Key offerings
Exhibit 79: LT Group Inc. - Vendor overview
Exhibit 80: LT Group Inc. - Business segments
Exhibit 81: LT Group Inc. - Segment focus
Exhibit 82: LT Group Inc. - Key offerings
Exhibit 83: Nova Scotia Spirit Co. - Vendor overview
Exhibit 84: Nova Scotia Spirit Co. - Product segments
Exhibit 85: Nova Scotia Spirit Co. - Key offerings
Exhibit 86: Pernod Ricard SA - Vendor overview
Exhibit 87: Pernod Ricard SA - Business segments
Exhibit 88: Pernod Ricard SA - Organizational developments
Exhibit 89: Pernod Ricard SA - Geographic focus
Exhibit 90: Pernod Ricard SA - Segment focus
Exhibit 91: Pernod Ricard SA - Key offerings
Exhibit 92: Suntory Holdings Ltd. - Vendor overview
Exhibit 93: Suntory Holdings Ltd. - Business segments
Exhibit 94: Suntory Holdings Ltd. - Organizational developments
Exhibit 95: Suntory Holdings Ltd. - Geographic focus
Exhibit 96: Suntory Holdings Ltd. - Segment focus
Exhibit 97: Suntory Holdings Ltd. - Key offerings
Exhibit 98: William Grant & Sons Ltd. - Vendor overview
Exhibit 99: William Grant & Sons Ltd. - Product segments
Exhibit 100: William Grant & Sons Ltd. - Key offerings
Exhibit 101: Validation techniques employed for market sizing
Exhibit 102: Definition of market positioning of vendors

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