Rum Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

Rum Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

Global Rum Market: About this market

Technavio’s rum market analysis considers sales from both the off-trade and on-trade distribution channels. Our report also provides a detailed analysis of the market in APAC, Europe, MEA, North America, and South America. In 2019, the gold and dark rum product segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the rising demand for uniquely flavored rum cocktails and the increasing launch of new products will play a significant role in the gold and dark rum segment to maintain its market position. Also, our global rum market report looks at factors such as the growing demand for premium varieties of rum, growing online sales of rum, and increasing number of flavored rum launches. However, growing health concerns among consumers, increasing number of campaigns against alcohol consumption, and stringent regulations and heavy taxation may hamper the growth of the rum industry over the forecast period.

Global Rum Market: Overview

Growing demand for premium varieties of rum

A rise in the per capita income of individuals in both the developed and developing economies has resulted in the increasing demand for premium varieties of rum among consumers. Premium varieties of rum are known for their authenticity, taste, and brand. To cater to this growing demand for rum of superior quality and taste, several market vendors are offering premium varieties of rum. This demand for premium varieties of rum will lead to the expansion of the global rum market at a CAGR of 2% during the forecast period.

Rising demand for rum cocktails

Rum is widely being used as an ingredient to prepare ready-to-drink cocktails as it requires minimal preparation time. This is leading vendors to expand their product portfolio, which includes different variants of rum cocktails to capitalize on the rising popularity of innovative rum cocktails. They are also adopting various strategies to increase the awareness about the versatile range of available rum cocktails. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global rum market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global rum market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading rum manufacturers, that include Asahi Group Holdings Ltd., Bacardi Global Brands Ltd., Davide Campari-Milano Spa, Demerara Distillers Ltd., Diageo Plc, LT Group Inc., Nova Scotia Spirit Co., Pernod Ricard SA, Suntory Holdings Ltd., and William Grant & Sons Ltd.

Also, the rum market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global distillers and vintners market
      • Table Segments of global distillers and vintners market
    • Market characteristics
      • Table Market characteristics
    • Value chain analysis
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market Outlook
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 (million L)
      • Table Global market: Year-over-year growth 2020-2024 (%)
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by product
    • Table Product - Market share 2019-2024 (%)
    • Comparison by product
      • Table Comparison by product
    • Gold and dark rum - Market size and forecast 2019-2024
      • Table Gold and dark rum - Market size and forecast 2019-2024 (million L)
      • Table Gold and dark rum - Year-over-year growth 2020-2024 (%)
    • White rum - Market size and forecast 2019-2024
      • Table White rum - Market size and forecast 2019-2024 (million L)
      • Table White rum - Year-over-year growth 2020-2024 (%)
    • Spiced rum - Market size and forecast 2019-2024
      • Table Spiced rum - Market size and forecast 2019-2024 (million L)
      • Table Spiced rum - Year-over-year growth 2020-2024 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2019-2024 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • On-trade - Market size and forecast 2019-2024
      • Table On-trade - Market size and forecast 2019-2024 (million L)
      • Table On-trade - Year-over-year growth 2020-2024 (%)
    • Off-trade - Market size and forecast 2019-2024
      • Table Off-trade - Market size and forecast 2019-2024 (million L)
      • Table Off-trade - Year-over-year growth 2020-2024 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 (million L)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 (million L)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 (million L)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 (million L)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 (million L)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Rise in inorganic growth
    • Rising demand for rum cocktails
    • Growing demand from millennials
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Asahi Group Holdings Ltd.
      • Table Asahi Group Holdings Ltd. - Vendor overview
      • Table Asahi Group Holdings Ltd. - Business segments
      • Table Asahi Group Holdings Ltd. - Organizational developments
      • Table Asahi Group Holdings Ltd. - Segment focus
      • Table Asahi Group Holdings Ltd. - Key offerings
    • Bacardi Global Brands Ltd.
      • Table Bacardi Global Brands Ltd. - Vendor overview
      • Table Bacardi Global Brands Ltd. - Product segments
      • Table Bacardi Global Brands Ltd. - Organizational developments
      • Table Bacardi Global Brands Ltd. - Key offerings
    • Davide Campari-Milano Spa
      • Table Davide Campari-Milano Spa - Vendor overview
      • Table Davide Campari-Milano Spa - Business segments
      • Table Davide Campari-Milano Spa - Organizational developments
      • Table Davide Campari-Milano Spa - Segment focus
      • Table Davide Campari-Milano Spa - Key offerings
    • Demerara Distillers Ltd.
      • Table Demerara Distillers Ltd. - Vendor overview
      • Table Demerara Distillers Ltd. - Business segments
      • Table Demerara Distillers Ltd. - Geographic focus
      • Table Demerara Distillers Ltd. - Segment focus
      • Table Demerara Distillers Ltd. - Key offerings
    • Diageo Plc
      • Table Diageo Plc - Vendor overview
      • Table Diageo Plc - Business segments
      • Table Diageo Plc - Organizational developments
      • Table Diageo Plc - Segment focus
      • Table Diageo Plc - Key offerings
    • LT Group Inc.
      • Table LT Group Inc. - Vendor overview
      • Table LT Group Inc. - Business segments
      • Table LT Group Inc. - Segment focus
      • Table LT Group Inc. - Key offerings
    • Nova Scotia Spirit Co.
      • Table Nova Scotia Spirit Co. - Vendor overview
      • Table Nova Scotia Spirit Co. - Product segments
      • Table Nova Scotia Spirit Co. - Key offerings
    • Pernod Ricard SA
      • Table Pernod Ricard SA - Vendor overview
      • Table Pernod Ricard SA - Business segments
      • Table Pernod Ricard SA - Organizational developments
      • Table Pernod Ricard SA - Geographic focus
      • Table Pernod Ricard SA - Segment focus
      • Table Pernod Ricard SA - Key offerings
    • Suntory Holdings Ltd.
      • Table Suntory Holdings Ltd. - Vendor overview
      • Table Suntory Holdings Ltd. - Business segments
      • Table Suntory Holdings Ltd. - Organizational developments
      • Table Suntory Holdings Ltd. - Geographic focus
      • Table Suntory Holdings Ltd. - Segment focus
      • Table Suntory Holdings Ltd. - Key offerings
    • William Grant & Sons Ltd.
      • Table William Grant & Sons Ltd. - Vendor overview
      • Table William Grant & Sons Ltd. - Product segments
      • Table William Grant & Sons Ltd. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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