Printers Market by Type, Technology, and Geography - Global Forecast and Analysis 2020-2024

Printers Market by Type, Technology, and Geography - Global Forecast and Analysis 2020-2024

Global Printers Market: About this market

Technavio’s printers market analysis considers sales from both multifunction printers and single function printers. Our study also finds the sales of printers in APAC, Europe, North America, South America, and MEA. In 2018, the multifunction printers segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as integrating features like including fax, scan, and photocopiers, along with printing into a single device, will play a significant role in the multifunction printers segment to maintain its market position. Also, our global printers market report looks at factors such as rising demand from SMEs across globe, growing demand for large format printers from textile and advertising industries, and demand from developing countries. However, digitization in enterprises, growth of PaaS business model, refurbished and counterfeit printers, and printer supplies may hamper the growth of the printers industry over the forecast period.

Global Printers Market: Overview

Growing demand for large-format printers from textile and advertising industries

With the rapidly changing fashion industry, textile manufacturers are shifting their focus from analog printing to digital printing as the latter offers numerous benefits, including cost savings and eco-friendliness. This is encouraging market vendors to introduce new large-format printers to cater to the growing demand from the textile industry. Also, the rise in marketing and advertising activities have increased the demand for large-format printers for producing large banners, posters, and signs. Thus, the growing demand for large-format printers from the textile and advertising industries will lead to the expansion of the global printers market at a CAGR of over 2% during the forecast period.

The emergence of ink tank printer

Ink tank printers are gaining momentum in the market due to their high print quality, cost benefits, and high speed of printing. This printer type comes with a dedicated ink tank for each color, such as cyan, yellow, black, and magenta. Ink tank printers use a bulk ink system, which supplies ink continuously to the printer. Although the cost of ink tank printers is high, the low cost per print and low running cost will boost the popularity of these printers among end-users. Moreover, ink tank printers have a longer life cycle and can print a larger number of pages than other printers. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global printers market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global printers market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading printers manufacturers, that include Brother Industries Ltd., Canon Inc., HP Inc., Konica Minolta, Inc., Kyocera Corp., Lexmark International Inc., Ricoh Co. Ltd., Seiko Epson Corp., Sharp Corp., and Xerox Corp.

Also, the printers market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global IT hardware market
      • Table Segments of global IT hardware market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ billions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by type
    • Table Type - Market share 2019-2024 (%)
    • Comparison by type
      • Table Comparison by type
    • Multifunction printers - Market size and forecast 2019-2024
      • Table Multifunction printers - Market size and forecast 2019-2024 ($ billions)
      • Table Multifunction printers - Year-over-year growth 2020-2024 (%)
    • Single function printers - Market size and forecast 2019- 2024
      • Table Single function printers - Market size and forecast 2019-2024 ($ billions)
      • Table Single function printers - Year-over-year growth 2020-2024 (%)
    • Market opportunity by type
      • Table Market opportunity by type
  • Market segmentation by technology
    • Table Technology - Market share 2019-2024 (%)
    • Comparison by technology
      • Table Comparison by technology
    • Laser - Market size and forecast 2019-2024
      • Table Laser - Market size and forecast 2019-2024 ($ millions)
      • Table Laser - Year-over-year growth 2020-2024 (%)
    • Inkjet - Market size and forecast 2019-2024
      • Table Inkjet - Market size and forecast 2019-2024 ($ millions)
      • Table Inkjet - Year-over-year growth 2020-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ millions)
      • Table Others - Year-over-year growth 2020-2024 (%)
    • Market opportunity by technology
      • Table Market opportunity by technology
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ billions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ billions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ billions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ billions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ billions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Emergence of ink tank printer
    • Improving capabilities of printers
    • Focus on inorganic growth strategies
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Brother Industries Ltd.
      • Table Brother Industries Ltd. - Vendor overview
      • Table Brother Industries Ltd. - Business segments
      • Table Brother Industries Ltd. - Organizational developments
      • Table Brother Industries Ltd. - Geographic focus
      • Table Brother Industries Ltd. - Segment focus
      • Table Brother Industries Ltd. - Key offerings
    • Canon Inc.
      • Table Canon Inc. - Vendor overview
      • Table Canon Inc. - Product segments
      • Table Canon Inc. - Organizational developments
      • Table Canon Inc. - Geographic focus
      • Table Canon Inc. - Segment focus
      • Table Canon Inc. - Key offerings
    • HP Inc.
      • Table HP Inc. - Vendor overview
      • Table HP Inc. - Product segments
      • Table HP Inc. - Organizational developments
      • Table HP Inc. - Geographic focus
      • Table HP Inc. - Segment focus
      • Table HP Inc. - Key offerings
    • Konica Minolta Inc.
      • Table Konica Minolta Inc. - Vendor overview
      • Table Konica Minolta Inc. - Business segments
      • Table Konica Minolta Inc. - Organizational developments
      • Table Konica Minolta Inc. - Geographic focus
      • Table Konica Minolta Inc. - Segment focus
      • Table Konica Minolta Inc. - Key offerings
    • Kyocera Corp.
      • Table Kyocera Corp. - Vendor overview
      • Table Kyocera Corp. - Business segments
      • Table Kyocera Corp. - Organizational developments
      • Table Kyocera Corp. - Geographic focus
      • Table Kyocera Corp. - Segment focus
      • Table Kyocera Corp. - Key offerings
    • Lexmark International Inc.
      • Table Lexmark International Inc. - Vendor overview
      • Table Lexmark International Inc. - Product segments
      • Table Lexmark International Inc. - Organizational developments
      • Table Lexmark International Inc. - Key offerings
    • Ricoh Co. Ltd.
      • Table Ricoh Co. Ltd. - Vendor overview
      • Table Ricoh Co. Ltd. - Business segments
      • Table Ricoh Co. Ltd. - Organizational developments
      • Table Ricoh Co. Ltd. - Geographic focus
      • Table Ricoh Co. Ltd. - Segment focus
      • Table Ricoh Co. Ltd. - Key offerings
    • Seiko Epson Corp.
      • Table Seiko Epson Corp. - Vendor overview
      • Table Seiko Epson Corp. - Business segments
      • Table Seiko Epson Corp. - Organizational developments
      • Table Seiko Epson Corp. - Geographic focus
      • Table Seiko Epson Corp. - Segment focus
      • Table Seiko Epson Corp. - Key offerings
    • Sharp Corp.
      • Table Sharp Corp. - Vendor overview
      • Table Sharp Corp. - Business segments
      • Table Sharp Corp. - Organizational developments
      • Table Sharp Corp. - Geographic focus
      • Table Sharp Corp. - Segment focus
      • Table Sharp Corp. - Key offerings
    • Xerox Corp.
      • Table Xerox Corp. - Vendor overview
      • Table Xerox Corp. - Organizational developments
      • Table Xerox Corp. - Geographic focus
      • Table Xerox Corp. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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