Global E-textbook Rental Market 2023-2027

Global E-textbook Rental Market 2023-2027

Technavio has been monitoring the e-textbook rental market and it is poised to grow by $534.56 mn during 2023-2027, accelerating at a CAGR of 21.01% during the forecast period. Our report on the e-textbook rental market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by cost-effective pricing model, increasing number of publishers going digital, and the rising availability of online comparison sites.

Technavio's e-textbook rental market is segmented as below:

By End-user

  • Academic
  • Non-academic
By Revenue Stream
  • Subscription services
  • Pay-as-you-go-model
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the rising integration of software with digital textbooks as one of the prime reasons driving the e-textbook rental market growth during the next few years. Also, the emergence of compatible e-textbook formats and the growing popularity of e-commerce will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the e-textbook rental market covers the following areas:
  • E-textbook rental market sizing
  • E-textbook rental market forecast
  • E-textbook rental market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-textbook rental market vendors that include Alibris Inc., Alphabet Inc., Amazon.com Inc., Barnes and Noble Inc., BibliU Ltd., BIGGER Words Inc., Bloomsbury Publishing Plc, Bookfinder.com, BookLender.com, Chegg Inc., eCampus.com, Follett Corp., Georg von Holtzbrinck GmbH and Co. KG, John Wiley and Sons Inc., Rakuten Group Inc., Scribd Inc., TextbookRush, and VitalSource Technologies LLC. Also, the e-textbook rental market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Market Segmentation by Revenue Stream
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global e-textbook rental market 2017 - 2021
      • Table Historic market size - Data table on global e-textbook rental market 2017 - 2021 ($ million)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic market size - End-user segment 2017 - 2021 ($ million)
    • Revenue Stream Segment Analysis 2017 - 2021
      • Table Historic market size - Revenue stream segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic market size - Geography segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic market size - Country segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Academic - Market size and forecast 2022-2027
      • Table Chart on Academic - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Academic - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Academic - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Academic - Year-over-year growth 2022-2027 (%)
    • Non-academic - Market size and forecast 2022-2027
      • Table Chart on Non-academic - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Non-academic - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Non-academic - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Non-academic - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
  • Market Segmentation by Revenue Stream
    • Market segments
      • Table Chart on Revenue Stream - Market share 2022-2027 (%)
      • Table Data Table on Revenue Stream - Market share 2022-2027 (%)
    • Comparison by Revenue Stream
      • Table Chart on Comparison by Revenue Stream
      • Table Data Table on Comparison by Revenue Stream
    • Subscription services - Market size and forecast 2022- 2027
      • Table Chart on Subscription services - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Subscription services - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Subscription services - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Subscription services - Year-over-year growth 2022-2027 (%)
    • Pay-as-you-go-model - Market size and forecast 2022- 2027
      • Table Chart on Pay-as-you-go-model - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Pay-as-you-go-model - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Pay-as-you-go-model - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Pay-as-you-go-model - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Revenue Stream
      • Table Market opportunity by Revenue Stream ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Australia - Market size and forecast 2022-2027
      • Table Chart on Australia - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Australia - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Australia - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Australia - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Cost-effective pricing model
      • Increasing number of publishers going digital
      • Rising availability of online comparison sites
    • Market challenges
      • Increasing threat from open-source content
      • Emerging piracy issues for publishers
      • Stringent license terms
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Rising integration of software with digital textbooks
      • Emergence of compatible e-textbook formats
      • Growing popularity of e-commerce
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alibris Inc.
      • Table Alibris Inc. - Overview
      • Table Alibris Inc. - Product / Service
      • Table Alibris Inc. - Key offerings
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Barnes and Noble Inc.
      • Table Barnes and Noble Inc. - Overview
      • Table Barnes and Noble Inc. - Product / Service
      • Table Barnes and Noble Inc. - Key offerings
    • BibliU Ltd.
      • Table BibliU Ltd. - Overview
      • Table BibliU Ltd. - Product / Service
      • Table BibliU Ltd. - Key offerings
    • Bloomsbury Publishing Plc
      • Table Bloomsbury Publishing Plc - Overview
      • Table Bloomsbury Publishing Plc - Business segments
      • Table Bloomsbury Publishing Plc - Key offerings
      • Table Bloomsbury Publishing Plc - Segment focus
    • BookLender.com
      • Table BookLender.com - Overview
      • Table BookLender.com - Product / Service
      • Table BookLender.com - Key offerings
    • Chegg Inc.
      • Table Chegg Inc. - Overview
      • Table Chegg Inc. - Product / Service
      • Table Chegg Inc. - Key news
      • Table Chegg Inc. - Key offerings
    • eCampus.com
      • Table eCampus.com - Overview
      • Table eCampus.com - Product / Service
      • Table eCampus.com - Key offerings
    • Follett Corp.
      • Table Follett Corp. - Overview
      • Table Follett Corp. - Product / Service
      • Table Follett Corp. - Key offerings
    • Georg von Holtzbrinck GmbH and Co. KG
      • Table Georg von Holtzbrinck GmbH and Co. KG - Overview
      • Table Georg von Holtzbrinck GmbH and Co. KG - Product / Service
      • Table Georg von Holtzbrinck GmbH and Co. KG - Key offerings
    • John Wiley and Sons Inc.
      • Table John Wiley and Sons Inc. - Overview
      • Table John Wiley and Sons Inc. - Business segments
      • Table John Wiley and Sons Inc. - Key offerings
      • Table John Wiley and Sons Inc. - Segment focus
    • Rakuten Group Inc.
      • Table Rakuten Group Inc. - Overview
      • Table Rakuten Group Inc. - Business segments
      • Table Rakuten Group Inc. - Key offerings
      • Table Rakuten Group Inc. - Segment focus
    • Scribd Inc.
      • Table Scribd Inc. - Overview
      • Table Scribd Inc. - Product / Service
      • Table Scribd Inc. - Key offerings
    • TextbookRush
      • Table TextbookRush - Overview
      • Table TextbookRush - Product / Service
      • Table TextbookRush - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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