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Global IT spending by Online Service and Application Market 2016-2020

Global IT spending by Online Service and Application Market 2016-2020

About IT spending by Online Service and Application

The advent of new technologies such as LBS has opened new horizons for end-users and has changed buying behavior of consumers. Retailers are refocusing their business strategies to integrate online and offline media to create a seamless and personalized omnichannel customer experience.

Digital channels significantly influence purchase decisions of consumers. Shoppers use smartphones to read product reviews and compare prices. Increased Internet penetration and improved bandwidth have spurred the use of smartphones, which in turn, is accentuating e-commerce businesses. We expect a boom in online commerce to have a cascading effect on online grocery sales.

Currently, IT vendors provide e-commerce tools with built-in substitution management capabilities to provide alternative options for sold-out products in a bid to mitigate inventory clearance risks. They provide solutions for synchronizing in-store, and an online price variation as pricing for perishable goods is highly volatile. Also, they provide solutions for integrating order management systems with backend systems and analytics tools to streamline online order management.

Technavio’s analysts forecast the global IT spending by online service and application market to grow at a CAGR of 20% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global IT spending by online service and application market for 2016-2020. To calculate the market size, the report considers the revenue generated from end-users, including OTAs, cab aggregators, e-grocers, food delivery service providers, massive open online course (MOOC) service providers, and infotainment service providers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global IT spending by Online Service and Application Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Cisco
  • HP
  • IBM
  • Oracle
Other prominent vendors
  • Ciklum
  • Citrus Pay
  • CRS Technologies
  • Demandware
  • Dolphin Dynamics
  • eBay-GSI Commerce
  • eCare Technology Labs
  • Expert Travel Services
  • FDS
  • HubSpot
  • Hybris
  • Infosys
  • JDA Software
  • Lemax
  • MapmyIndia
  • Microsystem
  • mTrip
  • NetSuits
  • PayU
  • PcVoyages 2000
  • Qtech Software
  • Salesforce
  • Technoheaven Consultancy
  • TourSys Solutions
  • Tramada Systems
  • TravelCarma
  • Trip Solutions
  • Web Booking Expert
  • Zaakpay
Market driver
  • Accessibility to mobile booking apps
  • For a full, detailed list, view our report
Market challenge
  • Regulatory and political pressures
  • For a full, detailed list, view our report
Market trend
  • Adoption of in-app payment systems and integration with digital wallets
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global IT spending by Online Service and Application Market 2016-2020

Technavio recognizes the following companies as the key players in the Global IT spending by Online Service and Application Market: Cisco, HP, IBM, and Oracle.

Other Prominent Vendors in the market are: Ciklum, Citrus Pay, CRS Technologies, Demandware, Dolphin Dynamics, eBay-GSI Commerce, eCare Technology Labs, Expert Travel Services, FDS, HubSpot, Hybris, Infosys, JDA Software, Lemax, MapmyIndia, Microsystem, mTrip, NetSuits, PayU, PcVoyages 2000, Qtech Software, Salesforce, Technoheaven Consultancy, TourSys Solutions, Tramada Systems, TravelCarma, Trip Solutions, Web Booking Expert, and Zaakpay.

Commenting on the report, an analyst from Technavio’s team said: “In-app payment systems through digital wallets have replaced cash payment systems for cab riders as they allow convenient payment modes for customers. The increase in user base for mobile applications has changed the payment system for cab aggregators significantly. Money can be loaded in digital wallets, and the service charge is automatically deducted at the destination point without the need for the two-way authentication process.”

According to the report, tourists use smartphones, tablets, and connected devices for travel booking, smart assistance, social media postings, and blogging. OTAs provide mobile phone applications to customers for travel management. Widespread adoption of in-app advertisements requires technologies such as Google Ad Word, which results in travel companies to invest in application development software and services. To achieve better customer satisfaction, a large number of enterprises are significantly investing in developing mobile phone features that are user-friendly and offer advanced features.

Further, the report states that a majority of on-demand online service providers employ workers on contract basis such as cab aggregators, food delivery teams, and e-grocers. Over the past three years, cab aggregators are finding it difficult to attract casual workers due to regulatory pressure.

Companies Mentioned

Cisco, HP, IBM, Oracle, Ciklum, Citrus Pay, CRS Technologies, Demandware, Dolphin Dynamics, eBay-GSI Commerce, eCare Technology Labs, Expert Travel Services, FDS, HubSpot, Hybris, Infosys, JDA Software, Lemax, MapmyIndia, Microsystem, mTrip, NetSuits, PayU, PcVoyages 2000, Qtech Software, Salesforce, Technoheaven Consultancy, TourSys Solutions, Tramada Systems, TravelCarma, Trip Solutions, Web Booking Expert, Zaakpay.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Market overview
    • Market size and forecast
      • Table Global IT spending by online service and application market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by products
    • Global IT spending by online services and application market by products
      • Table Global IT spending by online services and application market by product 2015
  • Market segmentation by end-user
    • Global IT spending by online services and application market by end-user
      • Table Global IT spending by online services and application market by end-user 2015
      • Table Global IT spending by online services and application market by end-user 2015-2020
    • IT spending by OTA
      • Table Global IT spending by OTA 2015-2020 ($ billions)
    • IT spending by e-grocers
      • Table IT spending by e-grocers 2015-2020 ($ billions)
    • IT spending by food delivery marketplace
      • Table Global IT spending by food delivery market 2015-2020 ($ millions)
    • IT spending by infotainment service provider
      • Table Global IT spending by infotainment service provider
    • IT spending by cab aggregator
      • Table Global IT spending by can aggregator market 2015-2020
    • IT spending by MOOC service provider
      • Table Global IT spending by MOOC service provider 2025-2020 ($ millions)
    • IT spending by other segment
      • Table Global IT spending by others
  • Segmentation by geography
    • Geographical segmentation of global IT spending by online services and application market
      • Table Geographical segmentation of global IT spending by online services and application market 2015
      • Table Geographical segmentation of global IT spending by online services and application market 2015-2020
    • Americas
      • Table IT spending by online services and application market in Americas ($ billions)
    • EMEA
      • Table IT spending by online service and application market in EMEA 2015-2020 ($ billions)
    • APAC
      • Table IT spending by online services and applications in APAC 2015-2020 ($ billions)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Prominent vendors
    • Other prominent vendors
      • Table Other prominent vendors
  • Key vendor analysis
    • Cisco
      • Table Cisco: Business segmentation
      • Table Cisco: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Cisco: Geographical segmentation by revenue 2014
      • Table Cisco: Recent developments
    • HP
      • Table HP: Business segmentation by revenue 2014
      • Table HP: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table HP: Geographical segmentation by revenue 2014
      • Table HP: IT services offerings
      • Table HP: Recent developments
    • IBM
      • Table IBM: Product portfolio
      • Table IBM: Business segmentation by revenue 2014
      • Table GTS segment by revenue 2013 and 2014 ($ billions)
      • Table GBS segment by revenue 2013 and 2014 ($ billions)
      • Table IBM: IT service offerings:
      • Table IBM: Recent developments
    • Oracle
      • Table Oracle: Business segmentation by revenue 2015
      • Table Oracle: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Oracle: Geographical segmentation by revenue 2015
      • Table Oracle: IT services offerings
      • Table Oracle: Recent developments
  • Appendix
    • List of abbreviations
  • Explore Technavio

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