About Sports Analytics
The sports analytics market provides team managements access to information about a player’s and other teams' performances, which is very useful during training sessions or matches. Sports analytics also helps end-users to gain more information about fans and their social sentiments toward the team and players, thereby enabling the understanding of a fan’s preference and motivating them to spend more on sporting events. Another important feature of sports analytics is the ability to get a unified view of each player and the overall team within a club by combining game, training, and injury data scattered across the organization. This improves communication between all the members of the team. Additionally, managers and players can discuss the performance of the player on a mobile platform with the help of sports analytics.
Technavio’s analysts forecast the global sports analytics market to grow at a CAGR of 56.66% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global sports analytics market for 2017-2021. To calculate the market size, the report considers the revenue generated from sports analytics.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Sports Analytics Market 2017-2021
Technavio recognizes the following companies as the key players in the global sports analytics market: IBM, Oracle, SAP, and SAS Institute.
Other Prominent Vendors in the market are: Blue Star Sports, EDGE10, F3M Information Systems, Football Raters, Jonas Club Software, Opta, Sport:80, SportEasy SAS, Sportlyzer, Sports Insight Technologies, SportsManager Solutions, STATS, TeamSnap, and TruMedia Networks.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is advent of analytics in sports software. Sports teams collate various data points related to player statistics, ticket sales, media contracts, and licensing deals. Athletes as well as fans consider it necessary to have quick access to this data. Large amounts of data are collected during games and sports competitions, and customers increasingly look for better technologies to make these data available. For instance, Zebra Technologies manufactures RFID tags that are attached to players to track their movements, distance, and speed. The demand for such data is extremely high.”
According to the report, one of the major drivers for this market is Competitive advantage with sports analytics. With time, professional sports have become extremely competitive, with the difference between winning and losing being minimal. Vendors in the market provide analytics tools to enhance the performance of the team or individual through a scientific analysis of various parameters, instead of basing play decisions on instinct. Professional sports require the best training equipment and information from an early age to exactly understand the various aspects upon which the athlete can improve. These analysis techniques provide considerable value proposition to professional sportsmen at the highest levels of sports. Considering the number of times historic records in sports are being broken worldwide, it is evident that the performance of athletes is increasing because of improved training methods and better access to analytics.
Further, the report states that one of the major factors hindering the growth of this market is Limited potential for ROI. One of the primary factors hindering the growth of the global sports analytics market is the low scope for revenue generation because of constrained IT budgets and customer preference for free models such as open-source software solutions. Although the freemium model contributes to the adoption of sports analytics, it does not guarantee steady revenue flow. Also, software prices are under increased pressure from constrained IT budgets. Vendors in the market are re-evaluating their sports analytics offerings and delivery models in line with the demands of software. This is to accommodate rapidly changing software supplier pricing. To counter this, vendors are adopting different models, including term licensing, SaaS, and commercial open-source models based on supplier demands. As the sports software pricing increases, its adoption will be hindered, and the vendor will struggle to generate short-term ROI, in turn affecting its ability to expand the business.
IBM, Oracle, SAP, and SAS Institute.Blue Star Sports, EDGE10, F3M Information Systems, Football Raters, Jonas Club Software, Opta, Sport:80, SportEasy SAS, Sportlyzer, Sports Insight Technologies, SportsManager Solutions, STATS, TeamSnap, and TruMedia Networks.
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