Global Interactive Children's Books Market 2019-2023

Global Interactive Children's Books Market 2019-2023

Global Interactive Children's Books Market: About this market

Interactive children’s books are targeted at the age group of 0-14 years and need active participation from readers. Technavio’s children’s books market considers the sales of interactive children’s books through online and offline distribution channels. Our analysis also finds the sales of children’s interactive books in APAC, Europe, MEA, North America, and South America. In 2018, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the expansion of retail stores will play a vital role in the offline segment to maintain their market position. Also, our global children’s books market looks at factors such as a decline in child mortality rate, flourishing publishing industry, and increasing benefits of inculcating reading habits from an early age. However, the impact of digitization on children, increasing the challenge of book piracy, and stiff competition from the unorganized sector may hamper the growth of interactive children’s books industry over the forecast period.

Global Interactive Children’s Books Market: Overview

Increasing benefits of inculcating reading habits from an early age

Developing reading habits at an early age helps children improve their creativity, vocabulary, and improve their overall productivity. Inculcating reading habits at a very young age will also have a positive impact on the child’s performance at school. For instance, it has been noted that children who started reading books from the age of 4-5 years got higher scores in the National Assessment Program – Literacy and Numeracy (NAPLAN) tests. The advantages of developing reading habits at an early stage will have a strong impact on the growth of global interactive children’s books market size. The market is expected to grow at a CAGR of over 3% during the forecast period.

Growing e-commerce and m-commerce market

Globalization and liberalization of economic policies have eased cross-border trade and has fueled the growth of B2B and B2C businesses. Advancements in technology, increasing internet penetration, the growth of social media has fueled online purchases across the globe. Key vendors in the market are collaborating with online retailers to improve their market shares. These developments are expected to influence the growth of the global interactive children’s books market size.

For the detailed list of factors that will drive the global interactive children’s books market size during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several players, the global interactive children’s books market is highly fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several interactive children’s books manufacturers, that include Amazon.com Inc., CBS Corp., Corus Entertainment Inc., Lagardère Group, and Scholastic Corp.

Also, the children’s books market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global education market
      • Table Segments of global education market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by type
    • Table Type - Market share 2018-2023 (%)
    • Comparison by type
      • Table Comparison by type
    • Physical books - Market size and forecast 2018-2023
      • Table Physical books - Market size and forecast 2018-2023 ($ millions)
      • Table Physical books - Year-over-year growth 2019-2023 (%)
    • E-books - Market size and forecast 2018-2023
      • Table E-books - Market size and forecast 2018-2023 ($ millions)
      • Table E-books - Year-over-year growth 2019-2023 (%)
    • Market opportunity by type
      • Table Market opportunity by type
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ millions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ millions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Transition toward digital books
    • Growing e-commerce and m-commerce market
    • Evolution of personalized storybooks
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Vendor overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Organizational developments
      • Table Amazon.com Inc. - Geographic focus
      • Table Amazon.com Inc. - Segment focus
      • Table Amazon.com Inc. - Key offerings
    • CBS Corp.
      • Table CBS Corp. - Vendor overview
      • Table CBS Corp. - Business segments
      • Table CBS Corp. - Geographic focus
      • Table CBS Corp. - Segment focus
      • Table CBS Corp. - Key offerings
    • Corus Entertainment Inc.
      • Table Corus Entertainment Inc. - Vendor overview
      • Table Corus Entertainment Inc. - Business segments
      • Table Corus Entertainment Inc. - Organizational developments
      • Table Corus Entertainment Inc. - Geographic focus
      • Table Corus Entertainment Inc. - Segment focus
      • Table Corus Entertainment Inc. - Key offerings
    • Lagardère Group
      • Table Lagardère Group - Vendor overview
      • Table Lagardère Group - Business segments
      • Table Lagardère Group - Organizational developments
      • Table Lagardère Group - Geographic focus
      • Table Lagardère Group - Segment focus
      • Table Lagardère Group - Key offerings
    • Scholastic Corp.
      • Table Scholastic Corp. - Vendor overview
      • Table Scholastic Corp. - Business segments
      • Table Scholastic Corp. - Organizational developments
      • Table Scholastic Corp. - Segment focus
      • Table Scholastic Corp. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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