Global K-12 Instruction Material Market 2025-2029

K-12 Instruction Material Market 2025-2029

The K-12 instruction material market is forecasted to grow by USD 12929.3 million during 2024-2029, accelerating at a CAGR of 7.5% during the forecast period. The report on the K-12 instruction material market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for adaptive learning, improved access to quality education content, and growing momentum of learning management systems.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's K-12 instruction material market is segmented as below:

By Courses

  • Curriculum
  • Assessment
By Product
  • Traditional instruction material
  • Digital instruction material
By Material
  • Language arts
  • Mathematics
  • Science
  • Social studies
  • Others
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the emergence of virtual classroom training as one of the prime reasons driving the k-12 instruction material market growth during the next few years. Also, rise in visual learning and learning analytics to improve content authoring will lead to sizable demand in the market.

The report on the K-12 instruction material market covers the following areas:
  • K-12 Instruction Material Market sizing
  • K-12 Instruction Material Market forecast
  • K-12 Instruction Material Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading k-12 instruction material market vendors that include Blackboard Inc., Carnegie Learning Inc., Cengage Learning Inc., Chegg Inc., D2L Inc., Discovery Education Inc., Follett Corp., Gakken Holdings Co. Ltd., Hachette Book Group Inc., Houghton Mifflin Harcourt Co., Mastery Education, McGraw Hill LLC, Oracle Corp., Pearson PLC, Sanoma Corp., Savvas Learning Co. LLC, Scholastic Corp., Springer Verlag GmbH, Stride Inc., and Vista Higher Learning. Also, the K-12 instruction material market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global K-12 Instruction Material Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global K-12 Instruction Material Market 2019 - 2023 ($ million)
    • Courses segment analysis 2019 - 2023
    • Product segment analysis 2019 - 2023
    • Material segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • Impact of AI on Global K-12 Instruction Material Market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Courses
    • Market segments
      • Table Data Table on Courses - Market share 2024-2029 (%)
    • Comparison by Courses
      • Table Data Table on Comparison by Courses
    • Curriculum - Market size and forecast 2024-2029
      • Table Data Table on Curriculum - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Curriculum - Year-over-year growth 2024-2029 (%)
    • Assessment - Market size and forecast 2024-2029
      • Table Data Table on Assessment - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Assessment - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Courses
      • Table Data Table on Market opportunity by Courses ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2024-2029 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Traditional instruction material - Market size and forecast 2024-2029
      • Table Data Table on Traditional instruction material - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Traditional instruction material - Year-over-year growth 2024-2029 (%)
    • Digital instruction material - Market size and forecast 2024-2029
      • Table Data Table on Digital instruction material - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Digital instruction material - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Material
    • Market segments
      • Table Data Table on Material - Market share 2024-2029 (%)
    • Comparison by Material
      • Table Data Table on Comparison by Material
    • Language arts - Market size and forecast 2024-2029
      • Table Data Table on Language arts - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Language arts - Year-over-year growth 2024-2029 (%)
    • Mathematics - Market size and forecast 2024-2029
      • Table Data Table on Mathematics - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Mathematics - Year-over-year growth 2024-2029 (%)
    • Science - Market size and forecast 2024-2029
      • Table Data Table on Science - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Science - Year-over-year growth 2024-2029 (%)
    • Social studies - Market size and forecast 2024-2029
      • Table Data Table on Social studies - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Social studies - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Material
      • Table Data Table on Market opportunity by Material ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • France - Market size and forecast 2024-2029
      • Table Data Table on France - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on France - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • Italy - Market size and forecast 2024-2029
      • Table Data Table on Italy - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Italy - Year-over-year growth 2024-2029 (%)
    • Australia - Market size and forecast 2024-2029
      • Table Data Table on Australia - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Australia - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Increasing demand for adaptive learning
      • Improved access to quality education content
      • Growing momentum of learning management system
    • Market challenges
      • Low digital literacy
      • Increasing popularity of open educational resources
      • Unauthorized copying and distribution of textbooks
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Emergence of virtual classroom training
      • Rise in visual learning
      • Learning analytics to improve content authoring
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Blackboard Inc.
    • Cengage Learning Inc.
    • Discovery Education Inc.
    • Follett Corp.
    • Gakken Holdings Co. Ltd.
    • Hachette Book Group Inc.
    • Houghton Mifflin Harcourt Co.
    • Mastery Education
    • McGraw Hill LLC
    • Pearson Plc
    • Sanoma Corp.
    • Savvas Learning Co. LLC
    • Scholastic Corp.
    • Springer Verlag GmbH
    • Vista Higher Learning
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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