Global K-12 Instruction Material Market 2020-2024

K-12 instruction material market 2020-2024

Technavio has been monitoring the K-12 instruction material market and it is poised to grow by $ 9.74 bn during 2020-2024 progressing at a CAGR of 7% during the forecast period. Our reports on K-12 instruction material market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the increasing demand for adaptive learning and improved access to education content. In addition, increasing demand for adaptive learning is anticipated to boost the growth of the market as well.

The K-12 instruction material market analysis includes product segment and geographic landscapes

Technavio's K-12 instruction material market is segmented as below:

By Product

  • Traditional instruction material
  • Digital instruction material
By Geographic Landscapess
  • North America
  • APAC
  • Europe
  • South America
  • MEA
This study identifies the growing momentum of learning management system as one of the prime reasons driving the K-12 instruction material market growth during the next few years.

"Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our K-12 instruction material market covers the following areas:
  • K-12 instruction material market sizing
  • K-12 instruction material market forecast
  • K-12 instruction material market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading K-12 instruction material market vendors that include Blackboard Inc., Cengage Learning Holdings II Inc., Follett Corp., Hachette Book Group Inc., Houghton Mifflin Harcourt Co., Mastery Education, McGraw-Hill Education Inc., Pearson Plc, SANTILLANA GLOBAL SL, and Scholastic Corp.. Also, the K-12 instruction material market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value Chain Analysis: Education Services
      • Inputs
      • Pitching and profiling
      • Resourcing and communicating
      • Delivery and support
      • Connecting and innovating
      • Marketing and sales
      • Support activities
      • Innovations
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ million)
      • Table Global K-12 instruction material market 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2019-2024 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Traditional instruction material - Market size and forecast 2019-2024
      • Table Traditional instruction material - Market size and forecast 2019-2024 ($ million)
      • Table Global K-12 instruction material market by traditional instruction material 2019- 2024 ($ million), exclusive of COVID-19 impact
      • Table Traditional instruction material - Year-over-year growth 2019-2024 (%)
    • Digital instruction material - Market size and forecast 2019-2024
      • Table Digital instruction material - Market size and forecast 2019-2024 ($ million)
      • Table Global K-12 instruction material market by digital instruction material 2019- 2024 ($ million), exclusive of COVID-19 impact
      • Table Digital instruction material - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by Course offering
    • Market segments
      • Table Course offering - Market share 2019-2024 (%)
    • Comparison by course offering
      • Table Comparison by course offering
    • Curriculum - Market size and forecast 2019-2024
      • Table Curriculum - Market size and forecast 2019-2024 ($ million)
      • Table Global K-12 instruction material market by curriculum 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Curriculum - Year-over-year growth 2019-2024 (%)
    • Assessment - Market size and forecast 2019- 2024
      • Table Assessment - Market size and forecast 2019-2024 ($ million)
      • Table Global K-12 instruction material market by assessment 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Assessment - Year-over-year growth 2019-2024 (%)
    • Market opportunity by course offering
      • Table Market opportunity by Course offering
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ million)
      • Table K-12 instruction material market in North America 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table North America - Year-over-year growth 2019-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ million)
      • Table K-12 instruction material market in APAC 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ million)
      • Table K-12 instruction material market in Europe 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ million)
      • Table K-12 instruction material market in South America 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table South America - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ million)
      • Table K-12 instruction material market in MEA 2019-2024 ($ million), exclusive of COVID-19 impact
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers - Demand led growth
      • Increasing demand for adaptive learning
      • Improved access to education content
      • Growing momentum of learning management system
    • Market challenges
      • Low digital literacy
      • Increasing popularity of open educational resources
      • Unauthorized copying and distribution of textbooks
        • Table Impact of drivers and challenges
    • Market trends
      • Emergence of virtual classroom training
      • Rise in visual learning
      • Learning analytics to improve content authoring
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Blackboard Inc.
      • Table Blackboard Inc. - Overview
      • Table Blackboard Inc. - Product and service
      • Table Blackboard Inc. - Key news
      • Table Blackboard Inc. - Key offerings
    • Cengage Learning Holdings II Inc.
      • Table Cengage Learning Holdings II Inc. - Overview
      • Table Cengage Learning Holdings II Inc. - Business segments
      • Table Cengage Learning Holdings II Inc. - Key offerings
      • Table Cengage Learning Holdings II Inc. - Segment focus
    • Follett Corp.
      • Table Follett Corp. - Overview
      • Table Follett Corp. - Product and service
      • Table Follett Corp. - Key news
      • Table Follett Corp. - Key offerings
    • Hachette Book Group Inc.
      • Table Hachette Book Group Inc. - Overview
      • Table Hachette Book Group Inc. - Product and service
      • Table Hachette Book Group Inc. - Key offerings
    • Houghton Mifflin Harcourt Co.
      • Table Houghton Mifflin Harcourt Co. - Overview
      • Table Houghton Mifflin Harcourt Co. - Business segments
      • Table Houghton Mifflin Harcourt Co. - Key news
      • Table Houghton Mifflin Harcourt Co. - Key offerings
      • Table Houghton Mifflin Harcourt Co. - Segment focus
    • Mastery Education
      • Table Mastery Education - Overview
      • Table Mastery Education - Product and service
      • Table Mastery Education - Key offerings
    • McGraw-Hill Education Inc.
      • Table McGraw-Hill Education Inc. - Overview
      • Table McGraw-Hill Education Inc. - Business segments
      • Table McGraw-Hill Education Inc. - Key news
      • Table McGraw-Hill Education Inc. - Key offerings
      • Table McGraw-Hill Education Inc. - Segment focus
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key news
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • SANTILLANA GLOBAL SL
      • Table SANTILLANA GLOBAL SL - Overview
      • Table SANTILLANA GLOBAL SL - Product and service
      • Table SANTILLANA GLOBAL SL - Key offerings
    • Scholastic Corp.
      • Table Scholastic Corp. - Overview
      • Table Scholastic Corp. - Business segments
      • Table Scholastic Corp. - Key news
      • Table Scholastic Corp. - Key offerings
      • Table Scholastic Corp. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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