Global Direct-To-Consumer Genetic Testing Market 2026-2030

Global Direct-To-Consumer Genetic Testing Market 2026-2030

The global direct-to-consumer genetic testing market is forecasted to grow by USD 1585.9 mn during 2025-2030, accelerating at a CAGR of 13.4% during the forecast period. The report on the global direct-to-consumer genetic testing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing consumer awareness and demand for personalized health solutions, technological advancements in genomic sequencing and bioinformatics, increasing accessibility and affordability.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's global direct-to-consumer genetic testing market is segmented as below:

By Service

• Diagnostic screening
• Prenatal newborn screening and pre-implantation diagnosis
• Relationship testing
• Others

By Distribution Channel

• Online platform
• OTC

By Technology

• Single nucleotide polymorphism chips
• Targeted analysis
• Whole genome sequencing
• Others

Geography

• North America
• US
• Canada
• Mexico
• Europe
• UK
• Germany
• France
• Italy
• Spain
• The Netherlands
• Asia
• Rest of World (ROW)
• Rest of World (ROW)

This study identifies the integration with personalized wellness and lifestyle platforms as one of the prime reasons driving the global direct-to-consumer genetic testing market growth during the next few years. Also, expansion into specialized and niche applications and increased adoption of whole exome and whole genome sequencing will lead to sizable demand in the market.

The report on the global direct-to-consumer genetic testing market covers the following areas:

• Global direct-to-consumer genetic testing market sizing
• Global direct-to-consumer genetic testing market forecast
• Global direct-to-consumer genetic testing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global direct-to-consumer genetic testing market vendors that include 23andMe Holding Co., African Ancestry Inc., Ancestry, BeiGene Ltd., CircleDNA, Color Health Inc., CRI Genetics LLC, Dante Labs Inc., DNA Complete, EasyDNA, Gene By Gene Ltd., GenePlanet, Helix OpCo LLC, Karmagene Ltd., Living DNA Ltd., Mapmygenome India Ltd., MyHeritage Ltd., TellmeGen, Xcode Life Sciences Pvt. Ltd.. Also, the global direct-to-consumer genetic testing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth. Show more