Global Cosmetic Serum Market 2020-2024

Global Cosmetic Serum Market 2020-2024

Technavio has been monitoring the cosmetic serum market and it is poised to grow by $ 1.54 bn during 2020-2024 progressing at a CAGR of 4% during the forecast period. Our reports on cosmetic serum market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the increasing sales of luxury beauty products and the introduction of brands owned and endorsed by celebrities.

The cosmetic serum market analysis includes product segment and end-user.

Technavio's cosmetic serum market is segmented as below:

By Product

  • Skin
  • Sun care serum;
  • Hair care serum
By Geographic Landscapes
  • Europe
  • North America
  • APAC
  • South America
  • MEA
This study identifies the rising demand for male beauty products as one of the prime reasons driving the cosmetic serum market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our cosmetic serum market covers the following areas:
  • Cosmetic serum market sizing
  • Cosmetic serum market forecast
  • Cosmetic serum market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cosmetic serum market vendors that include Beiersdorf AG, CHANEL Ltd., Coty Inc., Henkel AG & Co. KGaA, Kao Corp., LVMH Moët Hennessy - Louis Vuitton SE, Shiseido Co. Ltd., The Estée Lauder Companies Inc., and The Procter & Gamble Co. Also, the cosmetic serum market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
      • Table Product portfolio of key vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Estimating growth rates for emerging and high-growth markets
      • Estimating growth rates for mature markets
        • Table Global - Market size and forecast 2019 - 2024 ($ million)
        • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five Forces Summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2019-2024 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Hair care serum - Market size and forecast 2019- 2024
      • Table Hair care serum - Market size and forecast 2019-2024 ($ million)
      • Table Category overview of cosmetics hair care serum market by product
      • Table Hair care serum - Year-over-year growth 2019-2024 (%)
    • Skin and sun care serum - Market size and forecast 2019-2024
      • Table Skin and sun care serum - Market size and forecast 2019-2024 ($ million)
      • Table Category overview of cosmetics skin and sun care serum market by product
      • Table Skin and sun care serum - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ million)
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ million)
      • Table North America - Year-over-year growth 2019-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ million)
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ million)
      • Table South America - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ million)
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Volume driver - Demand led growth
      • Rising demand for male beauty products
    • Volume driver - External factors
      • Introduction of brands owned and endorsed by celebrities
    • Price driver - Shift from lower to higher priced units
      • Increasing sales of luxury beauty products
    • Market challenges
      • Availability of counterfeit products
      • Adverse health effects of chemical/synthetic ingredients used in beauty products
      • Regulations on product composition, labeling, and packaging
        • Table Impact of drivers and challenges
    • Market trends
      • Increase in introduction of organic and natural products
      • Increased adoption of sustainable manufacturing practices by vendors
      • Increased demand for beauty and personal care products through online distribution channels
        • Table Global Internet users 2012-2017 (% of the population, as of July 25, 2018)
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Beiersdorf AG
      • Table Beiersdorf AG - Overview
      • Table Beiersdorf AG - Business segments
      • Table Beiersdorf AG - Key news
      • Table Beiersdorf AG - Key offerings
      • Table Beiersdorf AG - Segment focus
    • CHANEL Ltd.
      • Table CHANEL Ltd. - Overview
      • Table CHANEL Ltd. - Product and service
      • Table CHANEL Ltd. - Key news
      • Table CHANEL Ltd. - Key offerings
    • Coty Inc.
      • Table Coty Inc. - Overview
      • Table Coty Inc. –Business segments
      • Table Coty Inc. - Key news
      • Table Coty Inc. - Key offerings
      • Table Coty Inc. - Segment focus
    • Henkel AG & Co. KGaA
      • Table Henkel AG & Co. KGaA - Overview
      • Table Henkel AG & Co. KGaA - Business segments
      • Table Henkel AG & Co. KGaA - Key news
      • Table Henkel AG & Co. KGaA - Key offerings
      • Table Henkel AG & Co. KGaA - Segment focus
    • Kao Corp.
      • Table Kao Corp. - Overview
      • Table Kao Corp. - Business segments
      • Table Kao Corp. - Key news
      • Table Kao Corp. - Key offerings
      • Table Kao Corp. - Segment focus
    • L'Oréal SA
      • Table L'Oréal SA - Overview
      • Table L'Oréal SA - Business segments
      • Table L'Oréal SA - Key news
      • Table L'Oréal SA - Key offerings
      • Table L'Oréal SA - Segment focus
    • LVMH Moët Hennessy - Louis Vuitton SE
      • Table LVMH Moët Hennessy - Louis Vuitton SE - Overview
      • Table LVMH Moët Hennessy - Louis Vuitton SE - Business segments
      • Table LVMH Moët Hennessy - Louis Vuitton SE - Key news
      • Table LVMH Moët Hennessy - Louis Vuitton SE - Key offerings
      • Table LVMH Moët Hennessy - Louis Vuitton SE - Segment focus
    • Shiseido Co. Ltd.
      • Table Shiseido Co. Ltd. - Overview
      • Table Shiseido Co. Ltd. - Business segments
      • Table Shiseido Co. Ltd. - Key news
      • Table Shiseido Co. Ltd. - Key offerings
      • Table Shiseido Co. Ltd. - Segment focus
    • The Estée Lauder Companies Inc.
      • Table The Estée Lauder Companies Inc. - Overview
      • Table The Estée Lauder Companies Inc. - Business segments
      • Table The Estée Lauder Companies Inc. - Key news
      • Table The Estée Lauder Companies Inc. - Key offerings
      • Table The Estée Lauder Companies Inc. - Segment focus
    • The Procter & Gamble Co.
      • Table The Procter & Gamble Co. - Overview
      • Table The Procter & Gamble Co. - Business segments
      • Table The Procter & Gamble Co. - Key news
      • Table The Procter & Gamble Co. - Key offerings
      • Table The Procter & Gamble Co. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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