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Global Augmented Reality (AR) Market 2025-2029

Publisher TechNavio
Published Jun 19, 2025
Length 229 Pages
SKU # INF20160229

Description

Augmented Reality (AR) Market 2025-2029

The augmented reality (AR) market is forecasted to grow by USD 826 bn during 2024-2029, accelerating at a CAGR of 53.4% during the forecast period. The report on the augmented reality (AR) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing investments in ar technology, rising demand from various application segments, and increasing adoption of ar-enabled smart glasses.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's augmented reality (AR) market is segmented as below:

By Component
  • Hardware
  • Software
By End-user
  • Enterprise
  • Retail
  • Healthcare
  • Media and entertainment
  • Others
By Type
  • Head mounted displays
  • Smart glasses
  • Mobile AR
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the increasing ar integration in mobile devices as one of the prime reasons driving the augmented reality (AR) market growth during the next few years. Also, platform-independent and growing number of acquisitions and partnerships will lead to sizable demand in the market.

The report on the augmented reality (AR) market covers the following areas:
  • Augmented Reality (AR) Market sizing
  • Augmented Reality (AR) Market forecast
  • Augmented Reality (AR) Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality (AR) market vendors that include Atheer Inc, Dynabook Singapore Pte. Ltd., Google LLC, Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Meta Platforms Inc., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Upskill, Vuzix Corp., Wikitude GmbH, and Zugara Inc.. Also, the augmented reality (AR) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

229 Pages
    • Market overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
    • Market ecosystem
    • Market characteristics
    • Value chain analysis
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
    • Global Augmented Reality (AR) Market 2019 - 2023
    • Component segment analysis 2019 - 2023
    • End-user segment analysis 2019 - 2023
    • Type segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
    • The AI impact on the global augmented reality (AR) market
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
    • Market segments
    • Comparison by Component
    • Hardware - Market size and forecast 2024-2029
    • Software - Market size and forecast 2024-2029
    • Market opportunity by Component
    • Market segments
    • Comparison by End-user
    • Enterprise - Market size and forecast 2024-2029
    • Retail - Market size and forecast 2024-2029
    • Healthcare - Market size and forecast 2024-2029
    • Media and entertainment - Market size and forecast 2024-2029
    • Others - Market size and forecast 2024-2029
    • Market opportunity by End-user
    • Market segments
    • Comparison by Type
    • Head mounted displays - Market size and forecast 2024-2029
    • Smart glasses - Market size and forecast 2024-2029
    • Mobile AR - Market size and forecast 2024-2029
    • Market opportunity by Type
    • Customer landscape overview
    • Geographic segmentation
    • Geographic comparison
    • North America - Market size and forecast 2024-2029
    • APAC - Market size and forecast 2024-2029
    • Europe - Market size and forecast 2024-2029
    • South America - Market size and forecast 2024-2029
    • Middle East and Africa - Market size and forecast 2024-2029
    • US - Market size and forecast 2024-2029
    • China - Market size and forecast 2024-2029
    • Japan - Market size and forecast 2024-2029
    • Canada - Market size and forecast 2024-2029
    • Germany - Market size and forecast 2024-2029
    • UK - Market size and forecast 2024-2029
    • India - Market size and forecast 2024-2029
    • Brazil - Market size and forecast 2024-2029
    • France - Market size and forecast 2024-2029
    • South Korea - Market size and forecast 2024-2029
    • Market opportunity by geography
    • Market drivers
    • Market challenges
    • Impact of drivers and challenges
    • Market opportunities/restraints
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Atheer Inc
    • Dynabook Singapore Pte. Ltd.
    • Google LLC
    • Inglobe Technologies Srl
    • Marxent Labs LLC
    • Maxst Co. Ltd.
    • Meta Platforms Inc.
    • Microsoft Corp.
    • Optinvent
    • PTC Inc.
    • Qualcomm Inc.
    • RealWear Inc.
    • Samsung Electronics Co. Ltd.
    • Seiko Epson Corp.
    • Sony Group Corp.
    • Scope of the report
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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