Global Anti-Counterfeit Packaging Market 2017-2021
About Anti-Counterfeit Packaging
Anti-counterfeit packaging is the process of providing secure packaging to products for reducing counterfeiting or imitation, thereby improving the safety of packaged goods. Anti-counterfeit packaging helps companies reduce losses incurred from counterfeiting and maintain their brand image. Governments in a number of nations are taking strong steps to stop counterfeiting and spread awareness among consumers to identify and to not buy counterfeit products. The practice of counterfeiting is more often seen in developing countries as consumers are not aware of the product authentication process. Consumers in remote or urban areas are the major buyers of counterfeit products owing to the lack of awareness about product authentication. Hence, anti-counterfeiting packaging technologies will help consumers to buy authentic and reliable products.
Technavio’s analysts forecast the global anti-counterfeit packaging market to grow at a CAGR of 18.58% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global anti-counterfeit packaging market for 2017-2021. To calculate the market size, the report considers the revenue generated from different types of applications and types of technology used in anti-counterfeit packaging.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Anti-Counterfeit Packaging Market 2017-2021
Technavio recognizes the following companies as the key players in the global anti-counterfeit packaging market: Alien Technology, AlpVision, Avery Dennison, SICPA, and Zebra Technologies.
Other Prominent Vendors in the market are: Advanced Track & Trace, Advanced Traceability Solutions, Aesica Pharmaceuticals, Angstrom Technologies, Applied DNA Sciences, ATL Security Label Systems, Atlantic Zeiser, Authentix, CFC International, Colorcon, Covectra, Digimarc, EM Microelectronic, Essentra, Everest Holovisions, Flint Group, Honeywell, Impinj, Ingenia Technology, Interfarma, Intermec, International Ink, Clarivate Analytics, MicroTag Temed, Morpho, NanoGuardian, NovaVision, OpSec Security, Prooftag, ScanSource, Schreiner ProSecure, SCT International, SMARTRAC, Sun Chemical, Systech, TAGSYS, Thermo Fisher Scientific, TraceLink, TruTag Technologies, UPM Raflatac, Verance, Verayo, WISeKey, and YottaMark.
Commenting on the report, an analyst from Technavio’s team said: “One trend in market is development of 3D barcodes. Some of the recent anti-counterfeit technologies have not been efficient in reducing the sale of counterfeit products. Vendors are focusing on advanced technologies in order to protect products from getting counterfeited. Barcodes were initially 1D and then QR codes, which are 2D, were developed. Now 3D barcodes have been developed, which can be inserted into products at the manufacturing stage. As they are not visible to naked eye, they are difficult to counterfeit. These 3D barcodes can be used in the food, electronics, healthcare, and automobile industries. In September 2015, Sofmat, a UK-based company developing anti-counterfeit packaging, announced the development of the first 3D barcode, which was developed in collaboration with researchers from Bradford University. Sofmat is contacting pharmaceutical companies for commercializing the technology. The 3D barcode developed by Sofmat is limited to products which are made using injected molding process that uses molded plastics and composites. However, other companies are likely to focus on developing similar 3D barcodes and increasing the application of these 3D barcodes to other packaging materials, not just molded plastics and composites.”
According to the report, one driver in market is prevention of counterfeit products. Counterfeit packaging has become a major issue for most businesses globally. It not only results in losses for the company but also destroys the brand image of the products. For instance, in the pharmaceutical industry, basic pharmaceutical producers take stringent measures to prevent medicines from being counterfeited. Under the EU Anti-Falsification Directive, as of 2017, all prescription medicines will have to be furnished with a unique code number as well as a feature indicating that the outer package has not been tampered with. Counterfeit drugs are becoming a health risk for patients. The counterfeit rate among prescriptions sold through unlicensed and unauthorized websites is more than 45%. Hence, by enabling anti-counterfeit technologies in their manufacturing processes, pharmaceutical companies can avert counterfeiting of many life-saving drugs.
Further, the report states that one challenge in market is inefficient anti-counterfeiting technologies. The greatest concern among the vendors in the global anti-counterfeit packaging market is the lack of information integration and inefficiency of devices used for anti-counterfeiting. Food and pharmaceutical products need fast delivery to ensure their optimum utilization. If companies are equipped with a centralized system, they are able to observe changes in inventory and can order shipment as per requirements. They can also efficiently make use of traceability equipment to trace the products in transit. Most of the time, companies face issues of equipment failure, which also acts as a hurdle for the global anti-counterfeit packaging market. For instance, the implementation of the RFID technology results in users experiencing many technological issues. Organizations must handle and keep track of large amounts of data that are read by RFID tags of products in order to overcome these issues. Apart from this, they must also be able to operate fully integrated software that enables this information to be used internally and externally in the future.
Alien Technology, AlpVision, Avery Dennison, SICPA, Zebra Technologies, Advanced Track & Trace, Advanced Traceability Solutions, Aesica Pharmaceuticals, Angstrom Technologies, Applied DNA Sciences, ATL Security Label Systems, Atlantic Zeiser, Authentix, CFC International, Colorcon, Covectra, Digimarc, EM Microelectronic, Essentra, Everest Holovisions, Flint Group, Honeywell, Impinj, Ingenia Technology, Interfarma, Intermec, International Ink, Clarivate Analytics, MicroTag Temed, Morpho, NanoGuardian, NovaVision, OpSec Security, Prooftag, ScanSource, Schreiner ProSecure, SCT International, SMARTRAC, Sun Chemical, Systech, TAGSYS, Thermo Fisher Scientific, TraceLink, TruTag Technologies, UPM Raflatac, Verance, Verayo, WISeKey, YottaMark.