English Language Training (ELT) Market in China: Trends and Forecast 2015-2019

English Language Training (ELT) Market in China: Trends and Forecast 2015-2019

English Language Training Language learning has gained momentum over the years. Among the numerous languages spoken worldwide, English has emerged as the most preferred language, after Mandarin. English is spoken by more than one billion people worldwide and is the most popular second language learned globally. The growing number of English language learners can be attributed to globalization, urbanization, and the prospects of better education and employment opportunities. The English language training market in China, mainly represented by the private institutes, comprises more than 50,000 English language schools, with 20,000 being registered players. With more than 400 million English learners, the market has tremendous opportunities for the vendors. The majority of players employ traditional methods of classroom teaching with prints and written material. However, advances in technology and awareness among consumers have necessitated the incorporation of Internet and digital methods into the process.

Technavio's analysts forecast the English language training market in China to grow at a CAGR of 18.75% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the English language training market in China during the period 2015-2019. To calculate the market size, the report considers revenue generated from the entire range of courses that are offered in the two segments: Pre K-12 and Adult. Technavio's report, English Language Training Market in China 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

  • Disney Consumer Products
  • EF Education First
  • Global Education and Technology Group
  • New Oriental Education and Technology Group
  • Wall Street English
Other Prominent Vendors
  • ChinaEdu
  • Rise English
  • TAL Education Group
  • TutorGroup
  • Xueda Group
Market Driver
  • Development of Human Capital
  • For a full, detailed list, view our report
Market Challenge
  • Stringent Regulations
  • For a full, detailed list, view our report
Market Trend
  • Emphasis on Good Foundation at the Pre-school Level
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – English Language Training Market in China for 2015-2019

Technavio recognizes the following companies as the key players in the English Language Training Market in China: EF Education First, Disney, Wall Street English, Global Education and Technology Group and New Oriental Education and Technology Group

Other Prominent Vendors in the market are: Rise English, TutorGroup, TAL Education and ChinaEdu Corporation and Xueda Group.

Commenting on the report, an analyst from Technavio’s team said: “Vendors are developing an interactive and participative delivery method for pre-school students through the online medium. They have incorporated the experiential learning method that includes interactive games, discussions, and activity-based learning. Vendors are increasingly venturing into the pre-school education segment as it provides huge growth opportunities because of the growing number of students at this level. New Oriental Education and Technology Group, RISE Education, and Disney Consumer Products are the key players in the pre-school market and they offer modern learning methods to promote education at the pre-school level. Parents these days are less price-sensitive and their prime concern is the quality of education imparted to their children. In addition, the deployment of modern techniques has increased the demand for English proficiency as instructions are mostly available in this language. These advances will boost market growth considerably in the future.”

According to the report, ELT institutions are flourishing in the country because of the lack of emphasis on the English language in the state education system. In addition, the government has planned skill development programs for more than five million workers in the IT, manufacturing, tourism, environmental protection, and agriculture sectors by 2020. The market will also grow because of the emergence of several foreign companies in China as a result of the growth in foreign trade. To collaborate with or work in these companies will require English language proficiency. International MNCs are expanding their market base in the country and they offer several incentives to employees that can demonstrate English proficiency. This encourages employees to enroll in ELT programs. Thus, investment in ELT has increased at both the corporate and individual levels. Moreover, many international events organized in China have triggered a demand for knowledge of English.

Further, the report states that there is a lack of consistency in the regulations across different states and districts, which affects the implementation of the training programs.

Companies Mentioned

EF Education First, Disney, Wall Street English, Global Education and Technology Group and New Oriental Education, Technology Group, Rise English, TutorGroup, TAL Education and ChinaEdu Corporation and Xueda Group

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product and Service Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Country Overview
    • Economic Overview
      • Population
        • Table GDP Per Capita of China 2014-2019 ($)
      • Inflation
        • Table Inflation Rate Trend in China 2012-2019
  • Global Language Learning Market
    • Table Global Language Learning Market 2014-2019 ($ billions)
    • Table Revenue of various Global Language Learning Markets in 2014
  • Market Landscape
    • English Language Learning Market in APAC
    • English Language Training Market in China
      • Market Overview
        • Table Number of International Students in China 2005-2020
        • Table Languages learnt by Chinese Population in major cities in 2014
    • Market Size and Forecast
      • Table ELT Market in China 2014-2019 ($ billions)
    • Five Forces Analysis
  • Market Segmentation by End-user
    • Market Overview
      • Table Education Segments in China
      • Table ELT Market in China by End-user 2014-2019
      • Table ELT Market in China by End-user 2014-2019 ($ billions)
    • Pre K-12 ELT Market in China
      • Market Size and Forecast
        • Table Pre K-12 ELT Market in China 2014-2019 ($ billions)
    • Adult ELT Market in China
      • Market Size and Forecast
        • Table Adult ELT Market in China 2014-2019 ($ billions)
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Market Share Analysis 2014
      • Table Market Share of Prominent Vendors in 2014
    • Other Prominent Vendors
  • Key Vendor Analysis
    • English Language Training (ELT) Market in China
      • Key Facts
      • Business Overview
      • Recent Developments
      • SWOT Analysis
    • EF Education First
      • Key Facts
      • Business Overview
      • Business Divisions
        • Table EF Education First: Business Divisions
      • Recent Developments
      • SWOT Analysis
    • Global Education
      • Key Facts
      • Business Overview
      • SWOT Analysis
    • New Oriental
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table New Oriental: Business Segmentation by Revenue 2014
      • Enrollments Breakdown by Courses 2014
        • Table New Oriental: Enrollments Breakdown by Courses 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • WSE
      • Key Facts
      • Business Overview
      • Business Divisions
        • Table WSE: Business Divisions
      • Geographical Presence
        • Table WSE: Geographical Presence
      • Recent Developments
      • SWOT Analysis
  • Other Prominent Vendors
    • ChinaEdu
    • RISE Education
    • TAL Education Group
    • TutorGroup
    • Xueda Education Group
  • Other Report in this Series

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