English Language Training (ELT) Market in China: Trends and Forecast 2015-2019
English Language Training Language learning has gained momentum over the years. Among the numerous languages spoken worldwide, English has emerged as the most preferred language, after Mandarin. English is spoken by more than one billion people worldwide and is the most popular second language learned globally. The growing number of English language learners can be attributed to globalization, urbanization, and the prospects of better education and employment opportunities. The English language training market in China, mainly represented by the private institutes, comprises more than 50,000 English language schools, with 20,000 being registered players. With more than 400 million English learners, the market has tremendous opportunities for the vendors. The majority of players employ traditional methods of classroom teaching with prints and written material. However, advances in technology and awareness among consumers have necessitated the incorporation of Internet and digital methods into the process.
Technavio's analysts forecast the English language training market in China to grow at a CAGR of 18.75% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the English language training market in China during the period 2015-2019. To calculate the market size, the report considers revenue generated from the entire range of courses that are offered in the two segments: Pre K-12 and Adult. Technavio's report, English Language Training Market in China 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – English Language Training Market in China for 2015-2019
Technavio recognizes the following companies as the key players in the English Language Training Market in China: EF Education First, Disney, Wall Street English, Global Education and Technology Group and New Oriental Education and Technology Group
Other Prominent Vendors in the market are: Rise English, TutorGroup, TAL Education and ChinaEdu Corporation and Xueda Group.
Commenting on the report, an analyst from Technavio’s team said: “Vendors are developing an interactive and participative delivery method for pre-school students through the online medium. They have incorporated the experiential learning method that includes interactive games, discussions, and activity-based learning. Vendors are increasingly venturing into the pre-school education segment as it provides huge growth opportunities because of the growing number of students at this level. New Oriental Education and Technology Group, RISE Education, and Disney Consumer Products are the key players in the pre-school market and they offer modern learning methods to promote education at the pre-school level. Parents these days are less price-sensitive and their prime concern is the quality of education imparted to their children. In addition, the deployment of modern techniques has increased the demand for English proficiency as instructions are mostly available in this language. These advances will boost market growth considerably in the future.”
According to the report, ELT institutions are flourishing in the country because of the lack of emphasis on the English language in the state education system. In addition, the government has planned skill development programs for more than five million workers in the IT, manufacturing, tourism, environmental protection, and agriculture sectors by 2020. The market will also grow because of the emergence of several foreign companies in China as a result of the growth in foreign trade. To collaborate with or work in these companies will require English language proficiency. International MNCs are expanding their market base in the country and they offer several incentives to employees that can demonstrate English proficiency. This encourages employees to enroll in ELT programs. Thus, investment in ELT has increased at both the corporate and individual levels. Moreover, many international events organized in China have triggered a demand for knowledge of English.
Further, the report states that there is a lack of consistency in the regulations across different states and districts, which affects the implementation of the training programs.
EF Education First, Disney, Wall Street English, Global Education and Technology Group and New Oriental Education, Technology Group, Rise English, TutorGroup, TAL Education and ChinaEdu Corporation and Xueda Group
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