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Cosmetics Market in Brazil 2015-2019

Cosmetics Market in Brazil 2015-2019

Overview of the cosmetics market in Brazil

Technavios research analyst predicts the cosmetics market in Brazil to grow at a CAGR of 11% during the forecast period. The increase in the number of working women is the primary driver for the growth of this market. The need to look fresh and presentable at the workplace is the key reason for the increase in expenditure on cosmetics by working women. Moreover, women in Brazil are now more informed about cosmetic products in terms of ingredients, quality, and brands leading to a rise in demand for high-quality and premium products.

The growing popularity of blemish balm (BB) creams is also expected to contribute to the market growth. BB creams are multi-purpose creams that act as a serum, moisturizer, primer, foundation, and sunblock to give consumers a youthful, bright, and even skin tone. Oriflame and Avon are the leading vendors for BB creams in Brazil.

Product segmentation and analysis of - nail products, eye makeup, lip products, facial makeup

The nail product segment dominated the cosmetics market in Brazil during 2014, with a market share of 29%. This segment is expected to continue its leadership until the end of 2019, growing at a rate of 17%. Nail products in Brazil are perceived as an affordable luxury to freshen up the overall look and are used for daily grooming purposes.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

Nail products
Eye makeup
Facial makeup
Lip products
Segmentation by retail formats and analysis of - direct sales, franchise, traditional distribution

Traditional distribution channels accounted for 64% of the market share during 2014. The traditional distribution includes supermarkets, specialty stores, pharmacies, beauty shops, and department stores. Sale through pharmacies is gaining popularity in the region. Unilever, L'Oral, Johnson & Johnson, and P&G are some of the popular vendors who are selling their products through traditional retail channels.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

Traditional distribution
Direct sales
Franchise
Competitive landscape and key vendors - Avon, Natura, P&G, Unilever, Boticrio

The cosmetics market in Brazil is highly concentrated due to the presence of numerous local and international manufacturers. The market is seeing an increase in the influx of private labels. Vendors are increasingly offering innovative products, increasing market initiative, and developing their product lines to remain competitive in the market. The report predicts the market to witness intense competition during the forecast period with a rise in product/service extensions, innovations in technology, and mergers.

The leading vendors in the market are -

Avon
Natura
Boticrio
P&G
Unilever
Other prominent vendors in the market include Chanel, Coty, Este Lauder, Henkel, Hypermarcas, Johnson & Johnson, Kao, Kimberly-Clark, LOral, Oriflame, Revlon, Sephora, and Shiseido.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the cosmetics market in Brazil
What are the key market trends impacting the growth of the cosmetics market in Brazil
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the cosmetics market in Brazil
What are the key outcomes of the five forces analysis of the cosmetics market in Brazil
Technavio also offers customization on reports based on specific client requirement.

Related reports:

Global Lipstick Market 2015-2019
Personal Luxury Goods Market in the US 2015-2019
Global Nail Care Market 2015-2019
Global Professional Skincare Market 2015-2019
Deodorant Market in the US 2015-2019


Press Release

Technavio Announces the Publication of its Research Report – Cosmetics Market in Brazil 2015-2019

Technavio recognizes the following companies as the key players in the Cosmetics Market in Brazil: Avon, Natura, Boticário, P&G and Unilever

Other Prominent Vendors in the market are: Chanel, Coty, Estée Lauder, Henkel, Hypermarcas, Johnson & Johnson, Kao, Kimberly-Clark, L’Oréal, Oriflame, Revlon, Sephora, and Shiseido.

Commenting on the report, an analyst from Technavio’s team said: “A key trend that is expected to exert a positive influence on the market during the forecast period is the increasing number of product innovations. New and improved cosmetics meeting varied needs of consumers will influence demand in the forecast period.”

According to the report, one of the main drivers is the increasing participation of women in the workplace. The increased number of women in the workforce has boosted the disposable income of households, thereby increasing expenditure on cosmetics products.

Further, the report states that one of the main challenges hindering market growth is the fragmented nature of the market and high competition prevailing among vendors for different product categories. This has led to frequent price wars and loss of consumers.

Companies Mentioned

Avon, Natura, Boticário, P&G, Unilever, Chanel, Coty, Estée Lauder, Henkel, Hypermarcas, Johnson & Johnson, Kao, Kimberly-Clark, L’Oréal, Oriflame, Revlon, Sephora, and Shiseido.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Brazil: Country overview
    • Table GDP per capita, PPP of Brazil (2008-2014)
    • Table Population of Brazil 2008-2014 (millions)
  • Market landscape
    • Market overview
      • Table Overview of cosmetics market in Brazil
    • Market size and forecast
      • Table Cosmetics market in Brazil 2014-2019 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Cosmetics market in Brazil by product
      • Table Cosmetics market in Brazil by product segmentation 2014
      • Table Cosmetics market in Brazil by product segmentation 2019
      • Table Cosmetics market in Brazil by product segmentation 2014-2019
    • Nail products market in Brazil
      • Table Nail products market in Brazil 2014-2019 ($ billions)
      • Table Nail products market in Brazil by product segmentation 2014
      • Table Nail products market in Brazil by product segmentation 2019
    • Eye make-up market in Brazil
      • Table Eye make-up market in Brazil 2014-2019 ($ billions)
      • Table Eye make-up market in Brazil by product segmentation 2014
      • Table Eye make-up market in Brazil by product segmentation 2019
    • Facial make-up market in Brazil
      • Table Facial make-up market in Brazil 2014-2019 ($ billions)
      • Table Facial make-up market in Brazil by product segmentation 2014
      • Table Facial make-up market in Brazil by product segmentation 2019
    • Lip products market in Brazil
      • Table Lip products market in Brazil 2014-2019 ($ millions)
      • Table Lip products market in Brazil by product segmentation 2014
      • Table Lip products market in Brazil by product segmentation 2019
  • Market segmentation by price positioning
    • Cosmetics market in Brazil segmentation by price positioning
      • Table Cosmetics market in Brazil segmentation by price positioning 2014 and 2019
  • Market segmentation by retail formats
    • Cosmetics market in Brazil segmentation by retail formats
      • Table Cosmetics market in Brazil segmentation by retail formats 2014
  • Market drivers
    • Table Key drivers of the cosmetics market in Brazil
    • Table Employed women aged 15+ in Brazil (2007-2013)
    • Table Population age 15-64 years in Brazil, 2007-2014
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Major challenges of the cosmetics market in Brazil
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Emerging trends of the cosmetics market in Brazil
  • Vendor landscape
    • Competitive scenario
    • Key vendors of cosmetics market in Brazil
    • Other prominent vendors
  • Key vendor analysis
    • Avon
      • Table Avon: Business segmentation 2014 by revenue
      • Table Avon: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Avon: Geographical segmentation by revenue 2014
    • Natura
      • Table Natura: Business segmentation
      • Table Geographical segmentation by 2014
    • O Boticário
      • Table O Boticario: Product segmentation
    • P&G
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ millions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Unilever
      • Table Unilever: Business/product segmentation by revenue 2014
      • Table Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2014
  • Appendix
    • List of abbreviation
  • Explore Technavio

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