B2C Ecommerce Study
Clearly the rise of digital orders has been a trend for two decades, but in 2020 we saw the growth go into hyperdrive. This study looks at the market and growth of business to consumer e-commerce spend, the changes in recent years, regional growth, and how the market has two distinct sectors – traditional retailers growing their e-commerce operations often with the store as the fulfilment location and then your pure-play online retailers.
Retailers can use this study to look at key vendors to consider for each of their segments. Vendors and investors can use this study for market share and to benchmark their performance against their competitors. The study includes IHL MarketView positioning maps show which vendors are winning in this market and those best positioned to take advantage of the growth.
The goal of this report, as well as the entire IHL Retail Executive Advisory Program (REAP), is to provide the retail community with the most detailed and complete picture imaginable of the retail technology landscape. We do this to assist retailers in vendor selection and to help the industry understand the trends, drivers and barriers that are fundamentally transforming our industry.
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