The eTailer Model and Consumer Devices — A New Selling Paradigm in Asia/Pacific
This IDC study analyzes the growth of smart devices sales through the eTailer channel in Asia/Pacific and attempts to explain the trends shaping the growth in this category across the region. This study also maps the countries in the region in terms of their relative maturity for online commerce, giving vendors and eTailers a sense of where the countries stand in this journey.
This paper will help vendors better understand how to engage the new-age eTailers that are rapidly evolving to challenge the traditional brick-and-mortar stores that vendors are used to liaising with for the last-mile connectivity. It will also help eTailers understand how to improve their business models and processes to serve the end consumers better, as they evolve from capturing consumer mindshare through pricing promotions to retaining these consumers with smarter service offerings.
The future of eTailing is very bright in Asia/Pacific. Consumers are becoming increasingly tech savvy and comfortable with shopping online for goods and services, as the number of sites and their catalogs increase with numerous promotions driving price arbitrage. Moreover, the number of new potential shoppers will continue to grow in Asia as the Next Billion consumers come online. Despite numerous challenges, eTailers are getting more sophisticated and efficient in delivering products at affordable prices, says Shiv Putcha, associate director, Service Provider and Connected Consumer Research, IDC Asia/Pacific.
The two biggest trends shaping technology in Asia today are mobile and ecommerce. But what is more interesting is how these two trends are feeding off each other and the new dynamics they have created in the technology world. These two trends have up-ended vendors and traditional channels alike, forcing both parties to rethink their business models to remain relevant in a rapidly changing market. The key to success here for the incumbents is to treat these trends as opportunities that they can take advantage of, rather than as challenges that they need to overcome. Those that do will reap the benefits of a growing segment of the market that will continue to see engagement from consumers in the years to come, says Avinash K. Sundaram, research manager, Client Devices Research, IDC Asia/Pacific.
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