eSports Market Update: The Emerging Influencer Marketer Connection

eSports Market Update: The Emerging Influencer Marketer Connection

This IDC Market Perspective reviews recent news and trends relating to the two core elements of the esports market: pro tournaments and leagues and pro teams and companies. It also examines three esports-adjacent market segments: legal tournament cash betting, competitive game cash self-wagering, and competitive game influencer marketing. Revenue going to companies directly or primarily in these five market segments is also forecast through 2022 worldwide."Our research shows that total esports-related revenue will rise from about $1.7 billion in 2019 to over $2.2 billion this year. The two fastest-growing segments should be competitive game cash self-wagering and competitive game influencer marketing." — Lewis Ward, IDC's director of Gaming, eSports, and VR/AR

Please Note: Extended description available upon request.

Executive Snapshot

New Market Developments and Dynamics

Pro Tournaments and Leagues

Pro Teams and Companies

Cash Betting on Pro Tournaments

Competitive Game Self-Wagering

Competitive Game Influencer Marketing

Advice for the Services Provider

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