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eSports Market Update: The Emerging Influencer Marketer Connection

Publisher IDC
Published Aug 04, 2022
Length 13 Pages
SKU # IDC17338027

Description

eSports Market Update: The Emerging Influencer Marketer Connection

This IDC Market Perspective reviews recent news and trends relating to the two core elements of the esports market: pro tournaments and leagues and pro teams and companies. It also examines three esports-adjacent market segments: legal tournament cash betting, competitive game cash self-wagering, and competitive game influencer marketing. Revenue going to companies directly or primarily in these five market segments is also forecast through 2022 worldwide."Our research shows that total esports-related revenue will rise from about $1.7 billion in 2019 to over $2.2 billion this year. The two fastest-growing segments should be competitive game cash self-wagering and competitive game influencer marketing." — Lewis Ward, IDC's director of Gaming, eSports, and VR/AR

Please Note: Extended description available upon request.

Table of Contents

13 Pages

Executive Snapshot

New Market Developments and Dynamics

Pro Tournaments and Leagues

Pro Teams and Companies

Cash Betting on Pro Tournaments

Competitive Game Self-Wagering

Competitive Game Influencer Marketing

Advice for the Services Provider

Learn More

Related Research

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