Worldwide Tablet Market Shares, 2016: Detachable Tablets Continue to Offer Growth Opportunities

Worldwide Tablet Market Shares, 2016: Detachable Tablets Continue to Offer Growth Opportunities

This IDC study provides an analysis of vendor performance in the tablet market in 2016. At the global level, Apple (share of 24.3%), Samsung (15.2%), and Amazon (6.9%) formed the top 3 tablet vendors, with the last one supplanting Lenovo in that ranking from the previous year. In the United States, Apple (31.9%) remained the largest vendor, but Amazon (21.5%) has replaced Samsung (14.8%) as the second-largest vendor, with the latter relegated to third place. RCA (8.2%) and LG Electronics (4.3%) round out the top 5 vendors in the United States."In 2016, the tablet market continued the strong decline that it first recorded in the previous year," states Jorge Vela, senior research analyst, Devices. "While most segments in this market offer no growth opportunities, detachable tablets and the high-end segment of the market still offer both strong margins and loyal customer bases that value productivity and reliability."