Worldwide Digital Agency Services Forecast, 2021–2025

Worldwide Digital Agency Services Forecast, 2021–2025

This IDC study examines the market for digital agency services globally for 2021–2025."Demand for digital agency services remains one of the bright spots of the services industry, with client demand remaining strong compared with traditional areas of professional and managed services," said Douglas Hayward, research director for Digital Strategy Consulting and Customer Experience Services at IDC. "Most organizations have now successfully navigated the initial challenges of the COVID-19 pandemic and have adapted their operating models to the new environment that the pandemic has created. Having ensured their survival and their resiliency, these organizations are turning their thoughts toward revenue growth and market expansion. To meet that challenge, they will need digital agency service providers to help them create, market, sell, and deliver new products and services and help them identify new consumers and market segments."

Please Note: Extended description available upon request.


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Worldwide Forecasts by Service Line and Segment
Worldwide Digital Agency Services Spending by Service Line
Worldwide Digital Agency Project Services Spending by Segment
Worldwide Digital Agency Managed Services Spending by Segment
U.S. Forecasts by Service Line and Segment
U.S. Digital Agency Services Forecasts by Service Line
U.S. Digital Agency Services Forecasts by Segment
Market Context
Drivers and Inhibitors
Drivers
Economic Recovery After the Downturn of 2020
Businesses Pivot to Growth Following COVID-19
Continued Growth in Consumer and Citizen Expectations of Customer Experience
Inhibitors
Unemployment and Socioeconomic Uncertainty
Economic Downturn and Political Uncertainty
Significant Market Developments
Changes from Prior Forecast
Market Definition
Digital Agency Services Taxonomy
Methodology
Related Research

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