Worldwide Digital Agency Services Forecast, 2021–2025
This IDC study examines the market for digital agency services globally for 2021–2025."Demand for digital agency services remains one of the bright spots of the services industry, with client demand remaining strong compared with traditional areas of professional and managed services," said Douglas Hayward, research director for Digital Strategy Consulting and Customer Experience Services at IDC. "Most organizations have now successfully navigated the initial challenges of the COVID-19 pandemic and have adapted their operating models to the new environment that the pandemic has created. Having ensured their survival and their resiliency, these organizations are turning their thoughts toward revenue growth and market expansion. To meet that challenge, they will need digital agency service providers to help them create, market, sell, and deliver new products and services and help them identify new consumers and market segments."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- Worldwide Forecasts by Service Line and Segment
- Worldwide Digital Agency Services Spending by Service Line
- Worldwide Digital Agency Project Services Spending by Segment
- Worldwide Digital Agency Managed Services Spending by Segment
- U.S. Forecasts by Service Line and Segment
- U.S. Digital Agency Services Forecasts by Service Line
- U.S. Digital Agency Services Forecasts by Segment
- Market Context
- Drivers and Inhibitors
- Drivers
- Economic Recovery After the Downturn of 2020
- Businesses Pivot to Growth Following COVID-19
- Continued Growth in Consumer and Citizen Expectations of Customer Experience
- Inhibitors
- Unemployment and Socioeconomic Uncertainty
- Economic Downturn and Political Uncertainty
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Digital Agency Services Taxonomy
- Methodology
- Related Research
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