Worldwide Consumer VPN Forecast, 2020–2024: Entering a Transformative Era

Worldwide Consumer VPN Forecast, 2020–2024: Entering a Transformative Era

This IDC study presents an inaugural five-year forecast of the worldwide consumer VPN market. A $492.0 million market in 2019, IDC predicts the worldwide consumer VPN market will grow at a five-year compound annual growth rate of 11.1% and reach $834.1 million in 2024."The consumer VPN market is entering a new era with multiple moving pieces," states Michael Suby, research vice president, IDC's Cybersecurity Products. "Established consumer VPN brands are coming together under single ownership, and non-VPN features and packaging are in vogue and, during the second half of 2019, new entrants joined the market with consumer VPN as an option to their existing products and services. In short, the competitive landscape is more varied than ever before — a testament to the multidimensional value proposition consumer VPNs bring to online consumers."

Please Note: Extended description available upon request.


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Digital Privacy and Anonymity
Streaming Media
Customer Value
Inhibitors
Use Case Applicability
Unvalidated Trust and Performance
Significant Market Developments
Financial Incentives for Longer Subscription Terms
Non-VPN Add-Ons and Packaging
Changes from Prior Forecast
Market Definition
Methodology
Related Research

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