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The Unified Content Model — A Modern Approach for the Digital-First Business

Publisher IDC
Published Dec 14, 2022
Length 7 Pages
SKU # IDC17560466

Description

The Unified Content Model — A Modern Approach for the Digital-First Business

This IDC Market Perspective covers the evolving market of business and persuasive content in enterprises. It offers a new approach to the content supply chain — the Unified Content Model — for enterprises to optimize how content is created, managed, and delivered in context of jobs to be done. It also includes guidance to technology vendors to address the evolving content services ecosystem and the challenges that buyers face today in an escalating need for dynamic and experience-driven content."With the advancement of cloud, artificial intelligence (AI), and new services-based architectures, legacy categories of content-based applications have become obsolete. Digital-first businesses need a new category of technology solutions for managing content in the future that supports a common set of content-related services and is shared by all content applications for better interoperability and independent control," says Marci Maddox, research vice president, Digital Experience Strategies at IDC.

Please Note: Extended description available upon request.

Table of Contents

7 Pages
Executive Snapshot
New Market Developments and Dynamics
Content-Centric Jobs to Be Done
Benefits of the Unified Content Model
What the Unified Content Model Means for Content-Based Applications
Advice for the Technology and Services Provider
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Related Research
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