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Theatro Private Vendor Watchlist Profile: Orchestrating Communication, IoT, and Data Analytics on a Wearable Device

Theatro Private Vendor Watchlist Profile: Orchestrating Communication, IoT, and Data Analytics on a Wearable Device

This IDC Insight analyzes Theatro, a company playing in the wearables and unified communications market, and reviews key success factors: market potential, products and services, competitive edge, customers, and corporate strategy. Detailed subquestions make up each of the five success factors, which are assigned a value from 1 (weak) to 4 (strong). Leveraging IDC's expert understanding of the competitive landscape and future outlook, this document provides insight into private companies based on IDC's unique watch score system:Market potential: Market growth potential, strength of competition, and current stage of market (early adopters versus late majority)Products and services: Level of differentiation, disruptive capability, and scalabilityCompetitive edge: Competitive landscape and peer assessmentCustomers: Number of existing customers, quality of existing customer base, geographic reach, and size of addressable market in the next years given the vendor's current capabilitiesCorporate strategy: Go-to-market strategy, management pedigree, and financial status (running on venture capital with insignificant revenue versus self-sustaining and not seeking additional rounds of funding)

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Overall Score: 17/20
Situation Overview
I. Market Potential
Market
II. Products and Services
Theatro Communicator
Analysis
III. Competitive Edge
Competitive Landscape
Partners
IV. Customers
V. Corporate Strategy
Leadership
Chris Todd, President and CEO
The Theatro Team
Analyst View
Current Investors
Company Overview

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