Category: Technology & Media
Technology & Media market research reports by IDC
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The Why and How of Insurance Data Productization
This IDC Perspective explores the transformative shift in the insurance industry from traditional data management to data productization, treating data as a strategic asset with defined ownership, life-cycle management, and measurable value. By structuring raw data into reusable products, insurers c ... Read More
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Bridging the Gap: The Missing Piece in Managed SSE Providers’ Market Messaging
This IDC Market Perspective explores the missing elements in market positioning, emphasizing the role of service providers in solution fitment, transition management, and continuous optimization. Many managed SSE service providers focus their market messaging on solution capabilities while overlooki ... Read More
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AI Agent Use Case: Third-Party Risk Management for Financial Services
This IDC Perspective explores the increasing complexity of third-party risk management (TPRM) in financial services and how AI-driven automation is addressing inefficiencies caused by manual processes and fragmented data integration. The integration of agentic AI into third-party risk management is ... Read More
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IDC MaturityScape Benchmark: AI-Fueled Organization Worldwide, 2025
This IDC study presents the results of IDC’s MaturityScape Benchmark AI Survey to help guide organizations on their AI maturity journey.“Leading organizations start their AI journeys by establishing an effective strategy and vision that drives how they organize and what technology to buy and integra ... Read More
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What We Saw: U.S. Consumer and Office Print Activity, 4Q24
This IDC Market Perspective provides an update on office and consumer printer shipment activity in the fourth quarter of 2024 for the United States.“Printer and MFP shipments underperformed expectations in 4Q24, as economic uncertainty dampened consumer and enterprise enthusiasm, causing fourth-quar ... Read More
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IAMPHENOM 2025
This IDC Market Note discusses IAMPHENOM 2025, held at the Pennsylvania Convention Center, showcasing Phenom's latest AI advancements aimed at revolutionizing the talent journey. Key highlights included the unveiling of X+ Ontologies, X+ Agent Studio, and 25 verticalized X+ Agents designed to enhanc ... Read More
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IDC PeerScape: Data Management and Governance Practices to Boost Modernization
This IDC PeerScape explores how organizations can adopt data governance models that boost modernization and security practices, thereby improving data quality and access and driving better business decisions."An effective program aligns data governance elements with AI strategy. It prioritizes criti ... Read More
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Worldwide Digital Packaging and Label Printer Forecast, 2025-2028
This IDC study covers hardware shipments and hardware revenue for the worldwide digital package printing market. In composite, the digital package printing market is growing at a double-digit rate, both for shipments and hardware revenue. This is happening even as faster, more automated analog (offs ... Read More
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SAS Insight 2025: Analytics for Defense and National Security
This IDC Market Note looks at the announcements and discussions from the SAS Insight 2025 industry analyst conference. The event highlighted the significant changes and improvements that SAS has gone through to both align its products with the current direction of the market and to prepare for an ev ... Read More
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IDC PlanScape: DevSecOps Tools Choice
This IDC PlanScape explains what CIOs, chief information security officers (CISOs), and other leaders should consider when evaluating their options to provide guidance on navigating the complex set of factors surrounding DevSecOps tool selection. It breaks the decision-making process into distinct c ... Read More
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AI Text Generation for Large Enterprise Marketers
This IDC Perspective provides guidelines and best practices for the deployment of AI text generation solutions for short- and long-form content use cases in enterprise marketing organizations. “AI text generation for short-form content is already embedded into many marketing automation solutions,” s ... Read More
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IDC PeerScape: Best Practices for Successfully Deploying Multicloud Environments in Federal/National Government
This IDC PeerScape examines best practices from federal and central government agencies in deploying cloud.Cloud computing has become a strategic pillar for federal/national governments agencies in the U.S. and beyond. Cloud enables rapid development of digital services, data integration, and legacy ... Read More
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Agentforce 2dx: Enhancing AI Agent Development with the Agentforce API and the New Salesforce Developer Edition
This IDC Market Note examines Salesforce’s recently released Agentforce 2dx. Agentforce 2dx is Salesforce’s next version of its platform for building, deploying, and managing AI agents. “The release of Agentforce 2dx marks significant progress in the evolution of agentic AI developer technologies be ... Read More
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Strategic Considerations for the Europe, Middle East, and Africa Telco API Market
The EMEA telco API market is evolving as telecom operators seek new revenue streams through B2B services, leveraging underutilized network capabilities. Initiatives like CAMARA and Open Gateway are pivotal in standardizing and commercializing network APIs. Despite challenges around data protection a ... Read More
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Just How Intelligent Are We Getting?: The Growing Role of Decision Intelligence in Supply Chain Planning
This IDC Perspective explores the growing role of decision intelligence in supply chain planning and a non-exhaustive list of vendors noted in IDC's Market Glance that have focused in this space. A growing list of vendors has been developing advanced decision intelligence capabilities to the point t ... Read More
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AI Image Generation Tools for Enterprise Marketers
This IDC Perspective provides guidelines and best practices for the deployment of AI image generation solutions in enterprise marketing organizations. “AI image generation has emerged in commercially safe solutions for enterprise brands,” said Gerry Murray, research director, IDC’s Enterprise Market ... Read More
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EMEA AI Infrastructure Scope and Definitions, 2025
This IDC Market Perspective presents the framework by which IDC describes and forecasts the EMEA AI and GenAI Infrastructure. The document is designed to establish a common understanding of the concepts of the underlying infrastructure used to deploy and manage AI and GenAI workloads. As new technol ... Read More
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Zoho Day 25: Key Announcements and the Ramifications for European UC&C
This IDC Market Note outlines the main developments announced at Zoho's annual analyst event, held Austin, Texas, and how those developments will impact Zoho's expansion in the European UC&C market. Key topics at the event related to significant advances in AI, enterprise and vertical strategies ... Read More
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Post-Quantum Cryptography: Top Questions and Practical Ways to Get Started
This IDC Perspective discusses post-quantum cryptography (PQC), top questions related to the subject, and practical ways to get started with it. Content-focused data security is without doubt critical for current objectives, including adhering to privacy regulations and securing GenAI initiatives. H ... Read More
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Salesforce Agentforce 2dx: Redefining AI Agent Development for the Enterprise
This IDC Market Note explores the significance of Salesforce’s Agentforce 2dx announcements at the annual Salesforce TDX conference within the broader landscape of AI technologies.“The release of Agentforce 2dx marks significant progress in the evolution of agentic AI developer technologies because ... Read More
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Agentic AI: Automated Claims Processing Multi-Agent System
This IDC Perspective explores the transformative potential of agentic AI in the insurance industry, particularly in automated claims processing. Agentic AI stands out for its ability to operate autonomously across complex, fragmented systems, making it uniquely suited to handle intricate processes s ... Read More
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Marketing Investment Planner 2025 Executive Summary
This IDC Perspective examines IDC’s 2025 Tech Marketing Spending Benchmark Survey, which provides evidence-based quantitative insight for marketing planning, performance, and productivity management and transformation into the next era’s marketing powerhouse. “As AI rapidly reshapes the marketing la ... Read More
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The Importance of Technology Prioritization to Accelerate Your Organization’s Transformation
This IDC Perspective discusses how the governance and prioritization of IT projects and services are important but can be daunting to implement and then lead. One path to governance and prioritization success is to start with a method that will change as the process matures and as the environment ch ... Read More
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Vertice Continues Momentum with Series C Funding
This IDC Market Note examines Vertice's latest Series C funding round. Vertice, a SaaS and cloud spend optimization platform launched in 2021, has secured $50 million in Series C funding, bringing its total to over $100 million. The platform, which added intelligent workflow capabilities in 2024, ai ... Read More
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The European Clean Industry Deal: Striking a Balance Between Being Green and Being Profitable
This IDC Perspective explores the European Clean Industry Deal and its implications for industrial competitiveness and decarbonization. It highlights the financial incentives, regulatory support, and digital solutions that aim to make green investments more attractive and feasible for energy-intensi ... Read More
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