Category: Technology & Media
Technology & Media market research reports by IDC
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Inside a Ransomware Attack
This IDC Perspective provides an overview of the ransomware attack from the onset of the attack to the lessons learned and mitigation. The number of organizations reporting a data loss, breach, or ransomware attack seems to be growing. With the advent of GenAI, the sophistication of attacks seems to ... Read More
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SAS Insight 2025 Conference: Responsible Innovation Amid Market Uncertainties
This IDC Market Note details the SAS Insight 2025 conference, which highlighted SAS’ commitment to responsible innovation amid data saturation and automation, emphasizing productivity, compute power, platform modernization, and cloud expansion. Key developments included advancements in AI, digital t ... Read More
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SAS Insight 2025: Powering the World's Decisions
This IDC Market Note presents highlights from SAS Insight 2025, held at the company's headquarters in Cary, North Carolina. SAS Insight 2025 presents a comprehensive strategy focusing on technological innovation, customer success, and strategic partnerships to maintain SAS' position as a leader in t ... Read More
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Mainframe Still Plays a Critical Role in Financial Services
This IDC Perspective details how mainframes still play a critical role in financial services. Any time a consumer purchases a latte, buys a mobile phone, or pays for movie tickets at the cinema, that transaction is almost guaranteed to be processed by two or three mainframes at the acquiring company ... Read More
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Digital Advertising Market Review, 2025
This IDC Perspective on the digital advertising market provides a comprehensive analysis of digital advertising spend. It highlights the rapid growth of mobile in-app, connected television (CTV), and digital out-of-home (DOOH) advertising, driven by technological advancements like AI. IDC's custom s ... Read More
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Worldwide PC Forecast, 2025–2029
This IDC study presents forecast data for the worldwide PC market for 2025–2029."On paper, 2025 promises to be a big year," states Linn Huang, research vice president, Devices and Displays at IDC. "We have a major refresh cycle looming, perfectly timed with a major Windows EOS. Still, economic uncer ... Read More
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MVNOs Continue to See Subscriber and Revenue Growth in 4Q24; Boost Mobile Starts to Show Signs of Recovery
This IDC Market Note examines the 4Q24 earnings from the three U.S. cable companies that offer mobile virtual network operator (MVNO) services as well as EchoStar's Boost Mobile MVNO business that were released from January 30 to February 27, 2025. ... Read More
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Worldwide Consumer GenAI Users Forecast, 2025–2029
This IDC study presents the worldwide forecast for the number of consumers using generative AI (GenAI) with users defined as consumers who use a GenAI app, service, or feature at least monthly with some level of active intent to engage with the functionality. This includes GenAI-powered search, a de ... Read More
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A View from NRF 2025: Is AI Part of Retail?
This IDC Perspective examines NRF 2025, a key retail event of the year from the view of artificial intelligence (AI) and advancements in AI. NRF 2025 brought forth almost 40,000 attendees and thousands of companies and organizations as part of the largest retail event worldwide with an enormous inte ... Read More
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Infor Nexus Leveraging Traceability, AI, and Financing to Build Compliant and Sustainable Supply Chains
This IDC Market Note discusses key topics and challenges of global trade at the Infor Nexus International Customer Conference. Today's rising regulatory environment is driving retailers and brands to better and more granularly track and trace their products across their end-to-end life cycles; it is ... Read More
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AI-Enabled Applications Can Improve Your KPIs
This IDC Perspective discusses how AI enablement can improve an organization’s KPIs.The AI era has landed, and with it is the opportunity to improve all business processes and associated tasks. Organizations need to understand that AI isn’t just a shiny object but also a go-to avenue for KPI improve ... Read More
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Key Takeaways for CX and Loyalty from NRF 2025: Retail's Big Show
This IDC Perspective discusses key takeaways during NRF 2025: Retail's Big Show. The event highlighted the transformative potential of AI in retail, emphasizing its role in enhancing customer experience through personalized, seamless interactions across digital and physical channels. Retailers are f ... Read More
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Asia/Pacific (Excluding Japan and China) Managed SD-WAN Services Forecast, 2025–2029
The digital needs of enterprises have resulted in the assessment of current enterprise network architecture and investments toward modernizing the network. Software-defined wide area network (SD-WAN) has become an essential component of the enterprise network to support robust connectivity requireme ... Read More
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NRF 2025 Supply Chain Top Takeaways
This IDC Perspective analyzes the proceedings at the NRF 2025 Supply Chain conference and highlights the pervasive role of AI, particularly GenAI and agentic AI, in optimizing retail supply chains, improving decision-making, and better serving the end consumer. Key takeaways include the integration ... Read More
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Combine Growth and Cost Takeout Strategies to Reinvent the Payer Commercial/Employer Market
The IDC Perspective discusses the commercial market bringing payers conflicting priorities. Providing employer groups with the custom plans they demand while efficiently managing that data throughout their many siloed operational systems proves challenging for payers."Using a 'cost takeout' methodol ... Read More
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GreenBiz 2025 and What It Means for Sustainability Services, an Uncertain Market
This IDC Perspective discusses about GreenBiz 2025 and what it means for sustainability services. GreenBiz 2025 highlighted the latest trends and innovations in sustainable business practices, emphasizing decarbonization, supply chain management, and the importance of transparency in disclosure and ... Read More
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Highlights of the Consumer Market Model: Total Consumer Spending on Digital Goods and Services
This IDC Market Perspective highlights data found in the 2H24 release of the Consumer Market Model (CMM). Specifically, it highlights total consumer spending on digital goods and services across 22 consumer online activities and 8 peer-to-peer (P2P) or sharing economy segments, presenting expected 2 ... Read More
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The Impact of AI on Printing Volumes in Europe: Accelerating Efficiency, Digitalization, and Workflow Automation
This IDC Market Note discusses how the increasing adoption and integration of AI will impact printing volumes in office and home environments. ... Read More
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The Digital Operational Resilience Act: What Does It Mean for Asia/Pacific Financial Institutions?
This IDC Perspective examines the Digital Operational Resilience Act (DORA) and its implications for Asia/Pacific FIs as they navigate evolving regulatory landscapes. Although DORA is a European Union (EU)–specific regulation, its principles are influencing Asia/Pacific regulators, particularly in I ... Read More
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Navigating the Regulatory Landscape of Application Modernization
Organizations face a major challenge: adapting their applications to new European regulations. From data protection (the GDPR) and cybersecurity (NIS2, DORA, CRA) to artificial intelligence (the AI Act), these requirements are forcing far-reaching changes. This IDC Market Perspective explains their ... Read More
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Worldwide Tablet Forecast, 2025–2029
This IDC study presents the forecast data for the worldwide tablet market for the 2025–2029 period."The 2024 tablet market made up about half of what the 2023 tablet market lost," says Linn Huang, research vice president, Devices and Displays at IDC. "Looking forward, with inventory, pricing, and mi ... Read More
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Asia/Pacific (Excluding Japan and China) Software-Defined WAN Infrastructure Forecast, 2025–2029
This IDC study provides a market forecast that includes historical SD-WAN infrastructure market for 2024–2029 across APEJC."SD-WAN complements the need for enterprises to have a policy-based, centralized, underlay agnostic network required to power the dynamic connectivity requirements of their day- ... Read More
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European Enterprise Communications Services, 2025: Scope and Definitions
This IDC Market Perspective provides an overview of the market segments covered in IDC's European Enterprise Communications Services CIS. This CIS analyzes the connectivity and communications services markets, detailing changing requirements, trends, and competitive dynamics while providing actionab ... Read More
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Consumer GenAI Market Evolution: Five Things to Watch in 2025
This IDC Market Perspective looks at five trends to watch in the consumer generative artificial intelligence (GenAI) market in 2025. As the market evolves, the changing ways in which consumers engage with GenAI and how platforms, apps, and services are positioned will highlight ways in which vendors ... Read More
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AI-Ready Digital Infrastructure Vendor Profile: ST Telemedia Global Data Centres
This IDC Vendor Profile examines STT GDC as a datacenter colocation provider and focuses on its support for AI infrastructure. STT GDC offers AI-ready infrastructure to meet the growing demands of AI workloads, enabling enterprises to deploy high-performance computing (HPC) applications. One of its ... Read More
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