Takeaways from PRINTING United
This IDC Market Perspective provides an update on the important products and trends seen at the recent PRINTING United event, which took the place of the annual SGIA Expo, the largest event in North America in the large format printing market.The first PRINTING United show was essentially a combination of SGIA Expo and Graph Expo, with vendors from the large format digital and commercial print markets in the same event and taking on the theme of convergence. "From a new product standpoint, there was a lot more 'news' on the large format side at PRINTING United, as many in the production market are likely holding big developments until drupa 2020," said Tim Greene, research director, IDC's Hardcopy Solutions. "Nevertheless, PRINTING United will take the place of SGIA Expo and Graph Expo/Print as premier print-related events in North America in the future. With that large format, packaging, textile, and commercial print market convergence as a theme, the product focus was on speed, workflow, and business and application expansion.
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