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Strategic Opportunities for PIM/PXM, DAM, and CMS/DXP Vendors in the Era of Agentic Discovery

Publisher IDC
Published Jul 02, 2025
Length 5 Pages
SKU # IDC20159948

Description

This IDC Market Note discusses how vendors in digital experience and product data management currently face an inflection point as generative AI redefines how product information is discovered, interpreted, and acted upon in platforms like ChatGPT, Gemini, and Perplexity. The migration from traditional SEO and SEM to Answer Engine Optimization (AEO) introduces new requirements for structured data, semantic context, and real-time response that challenge conventional separation between back-end product data management and front-end content orchestration. Success will depend on tight orchestration across systems, with the end goal of making product information not just visible but contextually relevant and agent ready.

Table of Contents

5 Pages

Executive Snapshot

In This Market Note

IDC's Point of View

Where CMS/DXP Vendors Gain a Strategic Advantage in AEO

Enhanced Content Accessibility and Crawlability

Structured, Conversational, and User Intent–Driven Content

Regularly Refreshed and Authority-Driven Content

Where PIM/PXM Vendors Retain Strategic Strength

Authoritative Product Data Source

Metadata Depth and Governance

Omni-Channel Syndication

Recommendation for PIM/PXM Vendors

Recommendation for CMS/DXP Vendors

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