Sales Acceleration: Latin America 2022 Tech Buying Behavior and Budgets

Sales Acceleration: Latin America 2022 Tech Buying Behavior and Budgets

This market perspective summarizes the most important enterprise tech buyer behavior and budget trends in Latin America for 2022, using an analysis of primary and secondary information sources.This report analyzes the businesses' and CIOs' agendas and their impact on IT budgets, digital agenda maturity status, future enterprise trends, the expected impact on the IT market, use cases, and a future outlook.Lastly, this document provides key recommendations for vendors and service providers."Organizations in the region are back on their planned path o towards their digital strategy, which is generating renewed opportunities for the technology market. Understanding strategic priorities and key use cases will be critical for technology providers to differentiate their value propositions," states Diego Anesini, Research Director, Latin America. "Revenues from digital services and experiences will be responsible for at least USD 2 trillion in the region's economy by 2026."

Please Note: Extended description available upon request.

Executive Snapshot
New Market Developments and Dynamics
Evolution of Business Priorities in 2022
Productivity and Competitiveness: Focus on the Worker and the Customer
The Digital Experience Gains Place in the Agenda
Innovation and Geographical Expansion, as a Result of Digitization
Business Priorities Impacting the CIO Agenda in 2022
Security and the Cloud as "Cross" Initiatives
The Relationship with Customers
Impact on the IT Budget
Perspectives on the Organizations' Digital Strategy
Digital Strategy Maturity
Digital Strategy Challenges
Future outlook: impact on revenues and strategy priorities
Transformation Is Not the Same for Everyone: Focus on Industries and Their Use Cases
Advice for the Technology Supplier and Services Provider
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