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From Purpose to Execution: NTT DATA's Responsible Innovation and Sustainability Strategy

Publisher IDC
Published Apr 17, 2026
Length 6 Pages
SKU # IDC21112332

Description

This IDC Market Note examines NTT DATA's Horizons Innovation Summit and Analyst Forum 2026 in Milan, focusing on the company's approach to responsible innovation and sustainability as a core element of the company's AI-driven transformation strategy. IDC finds that NTT DATA has developed a coherent framework rooted in its corporate purpose, mission, and Japanese heritage, integrating sustainability, human-centric AI, and governance into its broader transformation model. Success will depend on its ability to scale repeatable, outcome-driven sustainability offerings; embed responsible innovation consistently across its portfolio; and strengthen its positioning as a trusted partner for sustainable, AI-led transformation.

Table of Contents

6 Pages

Executive Snapshot

Key takeaways

In This Market Note

IDC's Point of View

Responsible innovation: From heritage to operational model

Human-centric AI: Trust and adoption as value drivers

Sustainability as a business and transformation lever

Innovation life cycle: Enabling scalable, responsible innovation

Ecosystem strategy: Orchestrating sustainable innovation

Client value: Balancing growth, trust, and sustainability

IDC perspective: Purpose-led strategy, execution gaining momentum

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