Propel Propulsion 2021: Cloud PLM and Customer Data
This IDC Market Note provides a high-level review of Propel, a relatively new cloud PLM vendor, as well as its user conference, Propulsion 2021. "Propel's solution is deeply connected to the Salesforce platform combining PLM and CRM for unique, cloud-based, product development capabilities. The case for customer-centric product design grows stronger every year, and for some product types and industries, Propel offers tangible benefits. That said, the PLM industry is a multibillion-dollar market dominated by well-established vendors with sophisticated solutions that automate and integrate large swathes of the product development process. Within the context of PLM, Propel is still a small player; however, its partnership with Salesforce may accelerate progress within the larger market," said John Snow, research director, Product Innovation Strategies, IDC.
Please Note: Extended description available upon request.
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