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Platform Culture Determines the Performance of Martech Majors and Their Customers

Publisher IDC
Published Sep 16, 2022
Length 5 Pages
SKU # IDC17391554

Description

Platform Culture Determines the Performance of Martech Majors and Their Customers

This IDC Market Note addresses the hidden source of fragmentation across the front-office CX tech stacks of major martech/CX vendors. How vendors manage internal front-office product teams determines the level of fragmentation or interoperability customers will inherit from their vendors. Integration is now more important to buyers than innovation at the product level, but innovation is needed in all other aspects of the business relationship between martech/CX vendors and their customers.

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
In This Market Note
IDC's Point of View
Learn More
Related Research
Synopsis

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