Perspective: U.S. Consumer Adoption of Omni-Channel Technology
This IDC Retail Insights Perspective analyzes findings from IDC Retail Insights' Consumer Technology Survey, completed in March 2015. The survey focused on understanding the use of omni-channel technologies by consumers as they research, purchase, and take delivery of merchandise purchased through ecommerce and store channels. The survey focused on consumers' use of connected devices (smartphones, tablets, and laptop/PCs) as well as mobile apps and Web sites, use of various in-store customer-facing technologies, and expectations of mobile-enabled store associates. The survey also looked at consumers' cross-channel preferences for purchasing, receiving, and returning merchandise.
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