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Parallel Imports Threaten West African HCP Channel Partners

Parallel Imports Threaten West African HCP Channel Partners

This IDC Market Note examines the increasing impact of parallel imports on the copier, printer, and scanner markets of West Africa. Parallel imports reduce the revenues of official channel partners and pose a serious threat to the traditional business structures of hardcopy peripheral (HCP) OEMs."Vendors need to understand what is driving the substantial parallel import market if they want to successfully address the real captive hardcopy peripherals market in West Africa. Ignoring parallel imports may lead to a loss of market share over the long term due to brand erosion." — Senior Analyst Mervin Miemoukanda, IDC South Africa

Please Note: Extended description available upon request.


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