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Media and Entertainment Generative Artificial Intelligence Use Case Update

Publisher IDC
Published Aug 22, 2023
Length 12 Pages
SKU # IDC18143182

Description

Media and Entertainment Generative Artificial Intelligence Use Case Update


This IDC Perspective discusses the media and entertainment generative artificial intelligence use case update. Industry generative AI innovators such as Google Cloud, Veritone, and Genpact are just a few of the many creative ventures advancing this technology in M&E. As technology matures, opportunities exist throughout the entire life cycle of the digital media supply chain to shorten the time from ideation to consumer consumption and monetization. As generative AI continues to evolve, we can expect transformations in how content is created, managed, and delivered. In the future, more advanced AI models capable of generating increasingly complex and creative content, further personalizing the viewer experience, and offering even more accurate predictions can be expected. It's important to note that while generative AI offers exciting possibilities, there are also ethical considerations and potential challenges associated with its use. Responsible implementation and careful consideration of these factors will be crucial for the industry to fully harness the benefits of generative AI while addressing any potential drawbacks."As it matures, generative AI has the potential to substantially improve the entire digital media supply chain," says Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "By assisting with ideation and the creative process, media creators, programmers, and distributors, through disruptive industry workflows, can deliver end-to-end solutions that are easier to operate and maintain, cost effectively, while improving the consumer experience and maximizing content discovery, monetization, and retention, all while upholding the rights to intellectual property, trust, and ownership."

Please Note: Extended description available upon request.

Table of Contents

12 Pages
Executive Snapshot
Situation Overview
Key Activities
Core Technologies
The Emerging Use Cases
Trust and Oversight
Cloud Services Provider
Media Technology Vendor
Global Systems Integrator
Author's Perspective
Advice for the Technology Buyer
Learn More
Related Research
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