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How Can Marketers Leverage the Next Era of X-O Applications

Publisher IDC
Published Jun 28, 2024
Length 8 Pages
SKU # IDC18930914

Description

How Can Marketers Leverage the Next Era of X-O Applications


This IDC Perspective delves into what is an experience-orchestrated business (X-OB), what is the value proposition for marketers, and how they can leverage X-O applications as a competitive differentiator."Marketers should seize the opportunity to lead in the era of intelligent experience orchestration powered by GenAI. They should strategically evaluate how they can maximize value from GenAI use cases, leverage this X-OB model, and what pillars they need to strengthen before that," says Lavanya Jindal, senior research analyst, CX, Martech, and Value Streams at IDC Asia/Pacific.

Please Note: Extended description available upon request.

Table of Contents

8 Pages
Executive Snapshot
Situation Overview
What Is an Experience-Orchestrated Business?
How Can Marketers Take Advantage of Experience-Orchestrated Business Models?
Advice for the Technology Buyer
Learn More
Related Research
Synopsis

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