The New Lenovo Presents New Devices at IFA 2015

The New Lenovo Presents New Devices at IFA 2015

This IDC Flash focuses on Lenovo's new products presented at IFA, Europe's largest consumer electronics trade show held in Berlin at the beginning of September, and looks at how the company positions itself in the challenging PC and tablet market. This year, IFA saw a strong presence of IT players. With the Christmas season approaching, the event offered the opportunity to gauge the trends that will define the short- and medium-term future of computing devices. Among other players, Lenovo took advantage of IFA 2015 to introduce new products and some new devices in its Medion portfolio.

In This Flash
Situation Overview
Future Outlook

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