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Innovation Strategies: The Myth of the Single Innovation Culture

Innovation Strategies: The Myth of the Single Innovation Culture

This IDC study helps IT executives understand how leadership shapes the DX innovation cultures of the enterprise. Innovation strategies are shaped within an enterprise by the nature of its industry, leadership, and culture, and how it uses emergent DX technologies. This study helps CIOs make the right choices in creating the cultures of DX innovation based on an understanding of how their business partners envision the digital future of the enterprise. The study explores the following issues:What are the four basic cultures of innovation? How do they differ?How does a leader's approach to innovation shape each culture's goals and the metrics for success?How can CIOs integrate innovation cultures to support complex DX business initiatives that differ in terms of scale, outcome and value?This study is concerned with innovation strategies, digital transformation, and leading in 3D."The myth of one type of innovation culture is just that — a misconception about how innovations begin and end as complete (and integrated) processes that are driven more by their business goals — from disruptive to incremental change — than by their culture," says Fred Magee, adjunct research advisor for IDC's Research Network.

IDC Opinion
In This Study
Situation Overview
One Size Does Not Fit All
Leadership Profile — Organizational Design
The Unculture — Deaf. Dumb. Blind.
DX Innovation Opportunities: The Unculture
The Incremental Culture — Step by Step
DX Innovation Opportunities: Incremental Culture
The Adaptive Culture — Follow the Leader
DX Innovation Opportunities: Adaptive Culture
The Disruptive Culture — The Game Changer
DX Innovation Opportunities: Game Changer
Linking Leadership to the Innovation Culture
Future Outlook
Essential Guidance
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