IDC's Worldwide Digital Transformation Use Case Taxonomy, 2020: Experiential Retail
This IDC study presents the key areas that are being digitally transformed, as retailers adopt new processes and technologies to underpin organizational change. This study defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required.Leslie Hand, group vice president, IDC Retail Insights, reports, "The pace for becoming more digital has accelerated because of a realization that the organizations that are thriving are those that are already more digitally mature. A leading U.S. grocer recently reported that COVID-19 advanced DX programs by two years ahead of schedule. Pivoting successfully required being digital in commerce, supply chain, sourcing, contact centers, and store operations. New strategies for resilient, contactless, and efficient business operations will drive increased digital investment for all retailers that intend to stay in business."
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