IDC's Worldwide Digital Transformation Use Case Taxonomy, 2019: Experiential Hospitality, Dining, and Travel
This IDC study describes the most prominent use cases that are being digitally transformed in the hospitality industry. Hospitality organizations can use this document as a guide as they define what and how they will plan for change, innovation, and new technologies along the digital transformation journey. The tables in this document provides insight into the many areas of hotel, restaurant, and travel business processes that organizations should put on their road map. This document defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required.Leslie Hand, vice president, IDC Retail Insights, reports, "This research was designed to speed hospitality organizations' digital transformation planning and development, and IDC data indicates that there is significant pressure on CIOs to digitally transform. More than 60% of companies reported that the level of pressure on their CIO was a 4 or 5 on a scale of 1–5 in IDC's Digital Transformation Executive Sentiment Survey. Furthermore, one of their greatest challenges is creating a strategic road map for digital investments."
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