IDC PlanScape: Product Management Within IT for Digital Integration
This IDC study is part 2, the integration phase, of a three-part series that focuses on the creation and definition of the new role of IT product management as an important component of the CIO's leading in 3D management initiatives, innovation, integration, and incorporation. Bob Multhaup, adjunct research advisor for IT Executive Program states, "Product management within IT is imperative to avoid the pitfalls and limitations imposed by bimodal IT, to avoid the risks of heavy technical debt, and most importantly, to respond to new, urgent, and compelling demands of the enterprise's business goals."
Please Note: Extended description available upon request.
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