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IDC PlanScape: Product Management Within IT for Digital Integration

IDC PlanScape: Product Management Within IT for Digital Integration

This IDC study is part 2, the integration phase, of a three-part series that focuses on the creation and definition of the new role of IT product management as an important component of the CIO's leading in 3D management initiatives, innovation, integration, and incorporation. Bob Multhaup, adjunct research advisor for IT Executive Program states, "Product management within IT is imperative to avoid the pitfalls and limitations imposed by bimodal IT, to avoid the risks of heavy technical debt, and most importantly, to respond to new, urgent, and compelling demands of the enterprise's business goals."

Please Note: Extended description available upon request.


IDC PlanScape Figure
Executive Summary
Why Is Product Management Within IT Important for Digital Integration?
What Is Product Management Within IT for Digital Integration?
Who Are the Key Stakeholders?
CIO
IT Management
IT Financial Management
IT LOB Customers
IT Product Managers
Ecosystem Partners
How Can My Organization Take Advantage of Product Management Within IT for Digital Integration?
Detailed Development of the Market and Product Integration Needs
ITPM Action
In-Depth Business Plan and Value Proposition
ITPM Actions
Forecast of Future Product Costs and Revenue in Relation to Projected Demand
ITPM Action
Options for Brokering and Integrating 3rd Platform and Third-Party Service Providers
ITPM Action
Product Performance Communication, Goals, and Metrics
ITPM Actions
ITPM Actions
Essential Guidance
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