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IDC PlanScape: Product Management Within IT for Digital Innovation

IDC PlanScape: Product Management Within IT for Digital Innovation

This IDC study is part of a three-part series that focuses on IT product management roles that a have critical influence in the innovation phase of a product life cycle."The new IT product management role revolves around understanding a product's market, the commercialization aspects of bringing a product to market, and the new skills required to 'broker' complex services coming from multiple third-party solution providers," states Bill Keyworth, VP of research, IT Executive Programs. "Essentially, IT product managers must efficiently and effectively steward a product through its entire product life cycle, defined by IDC as innovation, integration, incorporation, and retirement."

Please Note: Extended description available upon request.


IDC PlanScape Figure
Executive Summary
Why Is Product Management Within IT Important for Digital Innovation?
What Is Product Management Within IT for Digital Innovation?
Who Are the Key Stakeholders?
CIO
IT Management
IT Financial Management
IT LOB Customers
IT Product Managers
Ecosystem Partners
How Can My Organization Take Advantage of Product Management Within IT for Digital Innovation?
Articulate the Market and Product Vision
Develop Product and Market Requirements
Generate the Innovation's Value Proposition
Secure Ecosystem's Commitment for Shared Objectives
Look to Commercial Software Suppliers for Quality PM
Essential Guidance
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