IDC PlanScape: Product Management Within IT for Digital Innovation
This IDC study is part of a three-part series that focuses on IT product management roles that a have critical influence in the innovation phase of a product life cycle."The new IT product management role revolves around understanding a product's market, the commercialization aspects of bringing a product to market, and the new skills required to 'broker' complex services coming from multiple third-party solution providers," states Bill Keyworth, VP of research, IT Executive Programs. "Essentially, IT product managers must efficiently and effectively steward a product through its entire product life cycle, defined by IDC as innovation, integration, incorporation, and retirement."
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