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IDC PlanScape: Partner Relationship Management

Publisher IDC
Published Sep 26, 2025
Length 8 Pages
SKU # IDC20427160

Description

Technology buyers should prioritize open platforms that integrate seamlessly with CRM, revenue management, marketing, and analytics systems, enabling interoperability and data unification. Equally important are strong change management frameworks, cross-functional collaboration, and continuous partner engagement initiatives to realize measurable improvements in partner productivity, revenue optimization, and channel growth.

Table of Contents

8 Pages

IDC PlanScape Figure

Executive Summary

Why is PARTNER RELATIONSHIP MANAGEMENT Important?

What ARE PARTNER RELATIONSHIP MANAGEMENT PLATFORMS?

Who are the Key Stakeholders?

How Can My Organization Take Advantage of PARTNER RELATIONSHIP MANAGEMENT PLATFORMS?

Advice for Technology Buyers

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