IDC PlanScape: Digital Transformation for New Product Development and Introduction
This IDC study discusses digital transformation for new product development and introduction."Where 'classic NPDI' is focused on speed, digitally transformed NPDI evolves to incorporate automation, enables cross-domain collaboration, and provides cognitive, iterative intelligence while maintaining a focus on moving quickly and achieving time to X goals and a closed loop that connects the organization and value chain," said Jeff Hojlo, program director, Product Innovation Strategies.
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