IDC PlanScape: Digital Transformation for Omni-Experience Engagement in Insurance
This IDC PlanScape lays out a basic framework for insurance organizations to create a strategy toward efficient and comprehensive omni-experience engagement in insurance."Insurance organizations must build a robust omni-experience engagement strategy and structured use-case-driven road map that help build loyalty and long-lasting relationships. Such a strategy places customers at the center of the evolving connected insurance ecosystem. It strives to deliver value-centric experiences (i.e., beyond a traditional product/services/engagement view) in partnership with diverse stakeholders, both traditional and nontraditional," said Sabitha Majukumar, senior research analyst, IDC Financial Insights.
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