IDC PlanScape: Creating an Enterprise Mobile Application Strategy
This IDC study addresses device/mobility strategies, customer experience, and omni-experience transformation."Mobile applications are an underused component of a corporate mobility strategy," says Galen Gruman, adjunct analyst with IDC's IT Executive Program (IEP). "Mobile application options have changed considerably since the iPhone and Android smartphones first became popular, and so have the strategies for choosing and deploying them."
Please Note: Extended description available upon request.
- IDC PlanScape Figure
- Executive Summary
- Why Is Creating an Enterprise Mobile Application Strategy Important?
- What Is an Enterprise Mobile Application Strategy?
- Application Sources
- Application Development
- Application Management and Security
- Who Are the Key Stakeholders?
- How Can My Organization Take Advantage of an Enterprise Mobile Application Strategy?
- Application Sources
- Application Development
- Application Management and Security
- Essential Guidance
- Related Research
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook