IDC PlanScape: Creating an Enterprise Mobile Application Strategy
This IDC study addresses device/mobility strategies, customer experience, and omni-experience transformation."Mobile applications are an underused component of a corporate mobility strategy," says Galen Gruman, adjunct analyst with IDC's IT Executive Program (IEP). "Mobile application options have changed considerably since the iPhone and Android smartphones first became popular, and so have the strategies for choosing and deploying them."
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