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IDC PeerScape: Practices to Enable the New Role of the Physical Store

Publisher IDC
Published Sep 27, 2022
Length 6 Pages
SKU # IDC17414637

Description

IDC PeerScape: Practices to Enable the New Role of the Physical Store

This IDC PeerScape examines key challenges that retailers face in transforming the physical store to make it a pillar of today's omni-channel retail operations and, through the examples of successful retailers, the opportunities that this process of transformation can uncover. "In today's increasingly sophisticated omni-channel retail, the physical store is gaining a growing role as the place where customer experience comes to life", said Filippo Battaini, research manager at IDC Retail Insights. "This growing importance requires a transformation of the physical store and the empowerment of the store associate to meet shoppers' demand for seamless and truly personalized customer experiences."

Please Note: Extended description available upon request.

Table of Contents

6 Pages
IDC PeerScape Figure
Executive Summary
Peer Insights
Practice 1: Redesign Physical Store Processes and Layouts for a Frictionless Customer Journey
Challenge
Example
Guidance
Practice 2: Leverage the Physical Store for Omni-Channel Fulfillment
Challenge
Example
Guidance
Practice 3: Expand Insight on the In-Store Customer Journey
Challenge
Example
Guidance
Practice 4: Empower the Store Associate to Enhance Customer Experience
Challenge
Example
Guidance

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