IDC FutureScape: Worldwide Media and Entertainment 2023 Predictions
This IDC study provides IDC's top 10 predictions for media and entertainment for 2023 and beyond."The media and entertainment (M&E) industry is now well on its way to cloud adoption, having started off with a hybrid approach that over the next 5–10 years will turn into 100% cloud-based media factories," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations transition to cloud services, they have the unique opportunity to adopt advanced technologies including AI/ML and data analytics to improve workflow automation with intelligent decisioning while delivering higher levels of efficiency and productivity and superior user experiences, culminating in higher monetization."
Please Note: Extended description available upon request.
- IDC FutureScape Figure
- Executive Summary
- IDC FutureScape Predictions
- Summary of External Drivers
- Predictions: Impact on Technology Buyers
- Prediction 1: By the End of 2023, Real-Time NFT Creation and Auction with Live OTT/CTV Programming and eCommerce Marketplace Will Be Implemented by 10% of All Major Global Media Providers and Broadcasters.
- Associated Drivers
- IT Impact
- Guidance
- Prediction 2: By 2024, Automated and Intelligent AI/ML-Driven Story Monitoring, Aggregation, Association, Recommendation, and Suggestive Editing Will Be Adopted By 10% of Media Providers and Broadcasters.
- Associated Drivers
- IT Impact
- Guidance
- Prediction 3: By the End of 2024, Deep and Reinforcement Learning for Advertising Will Be Implemented by 20% of All Major Media Providers That Offer Multiplatform Advertising Campaign Management Services.
- Associated Drivers
- IT Impact
- Guidance
- Prediction 4: By 2025, Self-Determined Viewing Experience Based on Intelligent Profiles Will Be Adopted by 50% of All Sports-Focused OTT Streaming Service Providers.
- Associated Drivers
- IT Impact
- Guidance
- Prediction 5: By 2025, AI/ML-Driven Intelligent Live Content Creation Functionality Will Be Implemented by 20% of All Major Broadcasters Currently Using Control Room Automation.
- Associated Drivers
- IT Impact
- Guidance
- Prediction 6: By 2026, Application Programming Interface Standards for Cloud Media Content Chain Services Will Be Implemented by Standards Committees and Deployed by 80% of Major Worldwide Cloud-Based M&E Vendors.
- Associated Drivers
- IT Impact
- Guidance
- Prediction 7: By the End of 2026, Virtual Production with Cloud-Based Media Asset Linking and Management Will Be Adopted by 50% of Motion Picture and 25% of the Broadcast Industries.
- Associated Drivers
- IT Impact
- Guidance
- Prediction 8: By 2027, Deep and Reinforcement Learning in Content Production and Programming Will Be Implemented by 25% of All Direct-to-Consumer Media Studios, Streaming Services, and Multiplatform Broadcasters.
- Associated Drivers
- IT Impact
- Guidance
- Prediction 9: By 2028, Advanced Operating Systems for Connected TV Platforms That Facilitate and Automate Multiplatform Services into a Unified UX/UI Will Represent One-Third of the Worldwide CTV Installed Base.
- Associated Drivers
- IT Impact
- Guidance
- Prediction 10: By 2028, 100% Cloud-Based Media Factories for Content Creation, Production, Distribution, and Monetization Will Be Adopted by 25% of the Broadcast Industry.
- Associated Drivers
- IT Impact
- Guidance
- Advice for Technology Buyers
- People
- Process
- Technology
- External Drivers: Detail
- Digital Business — Stepping Stone to the Future Enterprise
- Meaningful Intelligence — Differentiated Decision Power
- Ecosystem-Based Innovation — Driving Enterprise Value
- Artificial Intelligence and Machine Learning
- Connected TV Adoption
- Media and Entertainment Cloud Adoption and Convergence
- Remote Production Adoption
- Learn More
- Related Research
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