IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2023 Predictions

IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2023 Predictions

This IDC study discusses our top 10 predictions for worldwide hospitality, dining, and travel for 2023."The rapid digital transformation of the hospitality, dining, and travel industries that occurred over the past few years is not waning," says Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies at IDC. "Organizations of all sizes are realizing that to remain competitive, they must invest in and develop strong technology strategies. The stakes are high in industries hit hard by the pandemic. They have rebounded but now face greater demands in creating memorable digital-first experiences that will exceed guests' expectations."

Please Note: Extended description available upon request.


IDC FutureScape Figure
Executive Summary
IDC FutureScape Predictions
Summary of External Drivers
Predictions: Impact on Technology Buyers
Prediction 1: By 2026, 40% of Enterprise Hospitality and Travel Organizations Will Apply More than 25% of IT Budgets to Achieve Sustainability-Focused Goals and KPIs
Associated Drivers
IT Impact
Guidance
Prediction 2: Driven by Labor Shortages, by 2025, 50% of Hospitality and Travel Organizations Will Leverage Digital Twins to Increase Efficiency and Forecast Accuracy, Increasing Bookings by 25%
Associated Drivers
IT Impact
Guidance
Prediction 3: By 2025, 75% of Enterprise Hospitality and Travel Organizations Will Launch Media Networks, Improving Customized Offers During Browse, Book/Buy, and Rebooking Opportunities, Increasing Revenue by 15%
Associated Drivers
IT Impact
Guidance
Prediction 4: By 2026, 45% of Hospitality and Travel Organizations Will Hire or Reskill Employees for Cloud IT Security, Reducing Negative Impact of Breaches from a Cost and Time Perspective by 25%
Associated Drivers
IT Impact
Guidance
Prediction 5: By 2028, 75% of Hospitality and Travel Organizations Will Invest 30% of Marketing Budgets to NFT-Backed Loyalty Programs, Leading to a 20% Increase in Loyalty Membership
Associated Drivers
IT Impact
Guidance
Prediction 6: In Response to Guest Demand, by 2025, 75% of Hospitality and Travel Organizations Will Offer Multiple Payment Options Including Contactless, QR Code, or Alternative Payment, Improving CSAT by 15%
Associated Drivers
IT Impact
Guidance
Prediction 7: Driven by the Need for Low-Latency and Real-Time Personalization, by 2025, 60% of Enterprise Hospitality and Travel Organizations Will Increase Spending in Edge Computing by 20%
Associated Drivers
IT Impact
Guidance
Prediction 8: By 2027, 50% of Hospitality and Travel Enterprises Will Invest in Robotics to Fulfill Orders, Reducing Errors by 80% and Improving Service Speeds by 30%
Associated Drivers
IT Impact
Guidance
Prediction 9: By 2024, 50% of Interactions with Hospitality and Travel Brands Will Be AI Enabled for Recognition and Automation, Lifting Profits by 15% and Improving Customer Satisfaction by 30%
Associated Drivers
IT Impact
Guidance
Prediction 10: By 2025, 45% of In-Person Hospitality and Travel Orders/Bookings Will Be Initiated Through Self-Service Channels Like Kiosks or Personal Mobile Devices, Reducing Labor Costs by 10%
Associated Drivers
IT Impact
Guidance
Advice for Technology Buyers
External Drivers: Detail
Storms of Disruption — Accelerating, Interconnected Uncertainty
Cybersecurity and Risk — Scaling and Evolving Threat Environment
Digital Business — Stepping Stone to the Future Enterprise
Meaningful Intelligence — Differentiated Decision Power
Embracing the Metaverse — New Levels of Immersion
Mainstream ESG — Sustainability Is Measured and Mandatory
Work Mode Upheaval — New Models and Leadership
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