IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2023 Predictions
This IDC study discusses our top 10 predictions for worldwide hospitality, dining, and travel for 2023."The rapid digital transformation of the hospitality, dining, and travel industries that occurred over the past few years is not waning," says Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies at IDC. "Organizations of all sizes are realizing that to remain competitive, they must invest in and develop strong technology strategies. The stakes are high in industries hit hard by the pandemic. They have rebounded but now face greater demands in creating memorable digital-first experiences that will exceed guests' expectations."
Please Note: Extended description available upon request.
- IDC FutureScape Figure
- Executive Summary
- IDC FutureScape Predictions
- Summary of External Drivers
- Predictions: Impact on Technology Buyers
- Prediction 1: By 2026, 40% of Enterprise Hospitality and Travel Organizations Will Apply More than 25% of IT Budgets to Achieve Sustainability-Focused Goals and KPIs
- Associated Drivers
- IT Impact
- Guidance
- Prediction 2: Driven by Labor Shortages, by 2025, 50% of Hospitality and Travel Organizations Will Leverage Digital Twins to Increase Efficiency and Forecast Accuracy, Increasing Bookings by 25%
- Associated Drivers
- IT Impact
- Guidance
- Prediction 3: By 2025, 75% of Enterprise Hospitality and Travel Organizations Will Launch Media Networks, Improving Customized Offers During Browse, Book/Buy, and Rebooking Opportunities, Increasing Revenue by 15%
- Associated Drivers
- IT Impact
- Guidance
- Prediction 4: By 2026, 45% of Hospitality and Travel Organizations Will Hire or Reskill Employees for Cloud IT Security, Reducing Negative Impact of Breaches from a Cost and Time Perspective by 25%
- Associated Drivers
- IT Impact
- Guidance
- Prediction 5: By 2028, 75% of Hospitality and Travel Organizations Will Invest 30% of Marketing Budgets to NFT-Backed Loyalty Programs, Leading to a 20% Increase in Loyalty Membership
- Associated Drivers
- IT Impact
- Guidance
- Prediction 6: In Response to Guest Demand, by 2025, 75% of Hospitality and Travel Organizations Will Offer Multiple Payment Options Including Contactless, QR Code, or Alternative Payment, Improving CSAT by 15%
- Associated Drivers
- IT Impact
- Guidance
- Prediction 7: Driven by the Need for Low-Latency and Real-Time Personalization, by 2025, 60% of Enterprise Hospitality and Travel Organizations Will Increase Spending in Edge Computing by 20%
- Associated Drivers
- IT Impact
- Guidance
- Prediction 8: By 2027, 50% of Hospitality and Travel Enterprises Will Invest in Robotics to Fulfill Orders, Reducing Errors by 80% and Improving Service Speeds by 30%
- Associated Drivers
- IT Impact
- Guidance
- Prediction 9: By 2024, 50% of Interactions with Hospitality and Travel Brands Will Be AI Enabled for Recognition and Automation, Lifting Profits by 15% and Improving Customer Satisfaction by 30%
- Associated Drivers
- IT Impact
- Guidance
- Prediction 10: By 2025, 45% of In-Person Hospitality and Travel Orders/Bookings Will Be Initiated Through Self-Service Channels Like Kiosks or Personal Mobile Devices, Reducing Labor Costs by 10%
- Associated Drivers
- IT Impact
- Guidance
- Advice for Technology Buyers
- External Drivers: Detail
- Storms of Disruption — Accelerating, Interconnected Uncertainty
- Cybersecurity and Risk — Scaling and Evolving Threat Environment
- Digital Business — Stepping Stone to the Future Enterprise
- Meaningful Intelligence — Differentiated Decision Power
- Embracing the Metaverse — New Levels of Immersion
- Mainstream ESG — Sustainability Is Measured and Mandatory
- Work Mode Upheaval — New Models and Leadership
- Learn More
- Related Research
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