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IDC FutureScape: Worldwide Digital Business Models and Monetization 2020 Predictions

IDC FutureScape: Worldwide Digital Business Models and Monetization 2020 Predictions

This IDC study highlights key trends in digital business models and monetization technology adoption and presents the top 10 predictions and key drivers for the next five years."As the pace of digital innovation quickens, so does the need for applications to efficiently monetize products and services at the speed of cloud. Predictions highlighted in this IDC FutureScape outline some of the new platforms, applications, and automation capabilities, which will enable businesses to not only keep up with business but also lead with data-driven confidence," said Mark Thomason, research director, Digital Business Models and Monetization at IDC.

Please Note: Extended description available upon request.


IDC FutureScape Figure
Executive Summary
IDC FutureScape Predictions
Summary of External Drivers
Predictions: Impact on Technology Buyers
Prediction 1: By 2023, 20% of Subscriptions, Technology, and Software Will Be Priced Using New Price Optimization and Guidance Software
Associated Drivers
IT Impact
Guidance
Prediction 2: By 2024, 60% of Businesses with Cross-Border Sales Will Accept Five or More Regionally Specific Alternative Payment Methods, Driving the Slow Decline of Card Networks in B2B and C2B Models
Associated Drivers
IT Impact
Guidance
Prediction 3: By 2022, 10% of Software Companies Will Deploy Feature-Level Consumption Pricing Due to Insights Derived from New Product Usage Analytics Tools
Associated Drivers
IT Impact
Guidance
Prediction 4: By 2024, 50% of Companies Will Be Leveraging Automation and AI in Selecting Vendors, Establishing Contractual Relationships and Issuing Orders, and Accelerating the Pace of Monetization
Associated Drivers
IT Impact
Guidance
Prediction 5: By 2021, over 50% of Software Revenue Will Come from the Subscription/Consumption Business Model, Which Includes On-Premise Software Sold as Subscription and Hardware/Software as a Service
Associated Drivers
IT Impact
Guidance
Prediction 6: By 2023, 25% of Companies Will Be Using ML-Driven Tools to Analyze Customer and Operational Data to Recommend B2B Customer Expansion Options (Up/Cross-Sell) via Price Guidance and eCommerce
Associated Drivers
IT Impact
Guidance
Prediction 7: By 2022, 50% of Software Solution Vendors Will Use Anonymized Data Collected Within Their Platforms to Provide Insights and Benchmarks, Leading to Increased Value and Differentiation for Their Offerings
Associated Drivers
IT Impact
Guidance
Prediction 8: By 2023, 10% of Companies Will Use Commercial Ecosystem Orchestration Platforms, Which Are Designed to Manage, Orchestrate, and Monetize Multipartner Offerings
Associated Drivers
IT Impact
Guidance
Prediction 9: By 2023, 25% of Organizations Will Leverage Data Derived from IoT Devices to Drive New Business Models
Associated Drivers
IT Impact
Guidance
Prediction 10: By 2022, 40% of B2B Purchases Will Be Conducted via Digital Commerce Channels, Leading to the Adoption of Reoccurring Business Models and Price Optimization Tools by B2B Organizations
Associated Drivers
IT Impact
Guidance
Advice for Technology Buyers
External Drivers: Detail
The Age of Innovation: Driving the Future Enterprise
Accelerated Disruption: Navigating Business Challenges as Volatility Intensifies
The Platform Economy: Competing at Hyperscale
Sense, Compute, Act: Maximizing Data Value
Intelligence Everywhere: AI's Opportunity and Implications
Rising Customer Expectations: More Convenience, Customization, and Control
Economies of Intelligence: AI, Human, and Organizational "Learning" Fuels Asymmetrical Advantage
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