IDC FutureScape: Worldwide Digital Business Models and Monetization 2020 Predictions
This IDC study highlights key trends in digital business models and monetization technology adoption and presents the top 10 predictions and key drivers for the next five years."As the pace of digital innovation quickens, so does the need for applications to efficiently monetize products and services at the speed of cloud. Predictions highlighted in this IDC FutureScape outline some of the new platforms, applications, and automation capabilities, which will enable businesses to not only keep up with business but also lead with data-driven confidence," said Mark Thomason, research director, Digital Business Models and Monetization at IDC.
Please Note: Extended description available upon request.
- IDC FutureScape Figure
- Executive Summary
- IDC FutureScape Predictions
- Summary of External Drivers
- Predictions: Impact on Technology Buyers
- Prediction 1: By 2023, 20% of Subscriptions, Technology, and Software Will Be Priced Using New Price Optimization and Guidance Software
- Associated Drivers
- IT Impact
- Guidance
- Prediction 2: By 2024, 60% of Businesses with Cross-Border Sales Will Accept Five or More Regionally Specific Alternative Payment Methods, Driving the Slow Decline of Card Networks in B2B and C2B Models
- Associated Drivers
- IT Impact
- Guidance
- Prediction 3: By 2022, 10% of Software Companies Will Deploy Feature-Level Consumption Pricing Due to Insights Derived from New Product Usage Analytics Tools
- Associated Drivers
- IT Impact
- Guidance
- Prediction 4: By 2024, 50% of Companies Will Be Leveraging Automation and AI in Selecting Vendors, Establishing Contractual Relationships and Issuing Orders, and Accelerating the Pace of Monetization
- Associated Drivers
- IT Impact
- Guidance
- Prediction 5: By 2021, over 50% of Software Revenue Will Come from the Subscription/Consumption Business Model, Which Includes On-Premise Software Sold as Subscription and Hardware/Software as a Service
- Associated Drivers
- IT Impact
- Guidance
- Prediction 6: By 2023, 25% of Companies Will Be Using ML-Driven Tools to Analyze Customer and Operational Data to Recommend B2B Customer Expansion Options (Up/Cross-Sell) via Price Guidance and eCommerce
- Associated Drivers
- IT Impact
- Guidance
- Prediction 7: By 2022, 50% of Software Solution Vendors Will Use Anonymized Data Collected Within Their Platforms to Provide Insights and Benchmarks, Leading to Increased Value and Differentiation for Their Offerings
- Associated Drivers
- IT Impact
- Guidance
- Prediction 8: By 2023, 10% of Companies Will Use Commercial Ecosystem Orchestration Platforms, Which Are Designed to Manage, Orchestrate, and Monetize Multipartner Offerings
- Associated Drivers
- IT Impact
- Guidance
- Prediction 9: By 2023, 25% of Organizations Will Leverage Data Derived from IoT Devices to Drive New Business Models
- Associated Drivers
- IT Impact
- Guidance
- Prediction 10: By 2022, 40% of B2B Purchases Will Be Conducted via Digital Commerce Channels, Leading to the Adoption of Reoccurring Business Models and Price Optimization Tools by B2B Organizations
- Associated Drivers
- IT Impact
- Guidance
- Advice for Technology Buyers
- External Drivers: Detail
- The Age of Innovation: Driving the Future Enterprise
- Accelerated Disruption: Navigating Business Challenges as Volatility Intensifies
- The Platform Economy: Competing at Hyperscale
- Sense, Compute, Act: Maximizing Data Value
- Intelligence Everywhere: AI's Opportunity and Implications
- Rising Customer Expectations: More Convenience, Customization, and Control
- Economies of Intelligence: AI, Human, and Organizational "Learning" Fuels Asymmetrical Advantage
- Learn More
- Related Research
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