IBM iX's "North Star" and Guiding Principle is Enterprise Experience
This IDC Perspective discusses IBM iX and its focus on experiences to deliver empathy, experience, and impact in its enterprise digital engagements. IBM iX provides digital strategy advisory services and digital innovation services through its digital studios for project-based work utilizing the "Garage" innovation methodology. These provide the spark and catalyst for wider services and technology engagements with IBM. "Enterprise experience is the core driver that underpins all of IBM iX's business, technology advice, and deployment services," said Gerry Brown, research director, IDC European CX. "IBM iX's CX 'North Star' approach contrasts many of its services competitors, for whom CX is a checklist item fighting for its place in a list of technology service areas. Enterprise buyers with a complementary attitude to IBM regarding the precedence of CX in enterprise business priorities should certainly consider engaging IBM iX's services."
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